Risks and threats to the DVRG offering7 Oct 2021 10:04
As i sit in the car during a 4 hour drive to cornwall (penzance, pretty much as far west as possible!) I am mulling over the risks to DVRG and its many offerings. All opinions welcome, i think this could be an interesting topic:
Skin trust club
Already "live" and will enter the US and China in 2022. The only risk i can think of here is that it isnt widely adopted and is seen as a fad/too expensive. The early take up without promotion suggests otherwise. Skin trust club could be massive. Dont forget the value of the data!
Labskin
Already in operation and used by most of the top 20 skincare companies. Cant really think of any risks here other than a competitor coming onto the market, but ultimately we have the long standing relationships. The main competitor atm is the use of animals. Both controversial and unethical imo
Microtox (BT, PD etc)
Biggest risk is that it doesnt get widely adopted by governments/countries. There is a chance of a competitor but once the CR deal gets across the line (perhaps a risk it doesnt!) we can scale up to the extent that a rival would need both better tech and very deep pockets. Regarding BT it is possible it fails to get through the testing process or some of the other breath tests get to market first and leave BT in their dust.
BT is probably the riskiest iron in the DVRG fire in terms of commercial traction, but STC, labskin and PD will offer a lot of value in time. All imo, but DVRG may well be on track to that golden unicorn status.
I welcome additional drawbacks as i want us to have a rounded view of the potential risks and set backs that could be on the horizon. The positives are plentiful and well documented, so lets become the devils advocate and encourage some balanced views