RE: Debenhams7 May 2022 17:05
Revenue, CRM, RAC, etc etc T4G. For anyone with shares or considering buying, a few things are very crucial, namely, estimated future cashflow & earnings, discounted to the present using an appropriate rate; ROE; the risk free rate; confidence interval for estimated values; the aforementioned compared to the metrics for any other available investment. All else is fluff.
It looks likely that Boo will earn not much above zero in the next couple of years; although I'd concede that even on this, there's a lot of uncertainty: look at their adjusted Ebitda margin guidance — the range 4-7% is huge!
Hard to take any confidence from that and it makes sense for market valuation, so the SP, to sit about where it is now, plus/minus 25%.