RE: Analyst Call18 Dec 2021 09:41
The problem is that “competitors aren’t experiencing the same issues” as some as based in the US so the lead time to customer is quicker
The warehouse, even if they find one tomorrow, will take 12 months to get ready. It will also be manual which will be a drag on costs and the point of automation at PLT was for maximum saving so now if 50% of output moves elsewhere does the efficiency saving at Sheffield fall?
“Good management” here is the question. Apart from “pandemic passing” they haven’t got any other suggestions. They were clueless. And they never saw this coming (annoyingly I did but didn’t see it as fast as this). They need to let JL go. He’s got this wrong. His career was stores he wasn’t the right guy
And they said on the call the “buying three dresses and returning one” ISNT happening at boohoo fyi
The issue now is that the business is now saying to investors “sorry but you’re looking at 5-6 years now of very heavy capex as instead of international we bought cheap in the U.K.”
Gymshark. Investment from general Atlantic. First thing it did? Two warehouses in the states. One east coast and one west coast. They knew it. Asos knew it. Amazon knows it.
Boohoo called this wrong and now a few of those U.K. warehouses might now be millstones!