RE: This Much I Learned: Eve’s Cheryl Calverley on her first year as CEO4 Jun 2021 23:25
It's a very interesting interview, especially – from our pov – the last 5 mins on the way ahead. For those who might not like the process of signing in to listen, or might struggle with her fast delivery, here are a few pertinent quotes: "create a needs-lead business.. we can create a sleep wellness business.. .. I can give you somewhere to solve your sleep needs and it combines products and contents and services and support and recommendations, all as one experience in a way that you just can't do in physical retail.."
"Create fantastic products and make sure we give customers brilliant experiences of those products and that's what the next two three four years look like".
She also says she's stepped into CEO position but also continued to act as CMO – deeply involved in the marketing side – which is something that she can do at eve.
"Fundamentally. So sleep-wellness is where we are, where we are going to be, so to move long term from a mattress company to a sleep wellness business, that's the journey we're on"... "We started around 5 years ago as one mattress and we're well on our way.. That will mean getting beyond product into content and probably experience and services in the very long term, God knows what that looks like. We are just starting to play in that area".. . "revolutionising e-commerce is interesting".. "We have the opportunity to create the new version of e-commerce".. "Create needs based sales". etc.
She doesn't envisage being CEO at a Footsie listed company, "I doubt I'll ever be CEO of a Footsie listed company, I'm not that sort of person".
Having said that, I guess we'd be happy for eve to be a Footsie listed company!
Sign In
Follow the stocks
