RE: Next update14 Jun 2021 18:10
May be a bit of a struggle to work through this https://www.thedrum.com/news/2021/06/14/clicking-with-consumers-gaining-the-d2c-advantage-connect-the-end-end-retail
'Clicking with consumers: gaining the D2C advantage to connect the end-to-end retail experience'
It includes qualitative brand interviews with ...... ...... ...... ......, Andy Boddy, Commercial Director, eve sleep; and ...... ...... ...... ......, – all of whom share the opportunities and challenges faced over the last 12 months and how their brands have had to adapt.
For invaluable insights, brand interviews and more to help click with consumers and embrace the new D2C reality, complete the form below to download the white paper for free.'
And 'It is clear that not only are consumers making more purchases online, they are also researching new products and seeking out inspiration that they once might have found in-store, giving brands an opportunity to step up and guide them through their entire shopping journey. By providing them with relevant content and advice from the moment of inspiration, right through to the point of purchase, brands can connect the dots of the end-to-end retail experience.
The white paper takes readers through key elements in the D2C shopping journey, with insights and advice on why 2020 was a pivotal moment for retail in driving the shift from bricks to clicks; how to unlock the D2C opportunity, including an in-depth interview with Kraft Heinz’s e-Commerce lead, who set up the heritage brand’s D2C initiative in just three weeks. In addition, the white-paper offers actionable insights and advice on what a good D2C strategy looks like, along with five top tips to boost your D2C offering.
“If you’re not selling D2C in 2021, you haven’t missed the boat, but the boat is already on its way out of the dock,” said Arlando Velho, Strategic Account Director for Brands, EMEA, ChannelAdvisor. “You’ve really got to be thinking, as a business, why are we not selling D2C? It’s an education piece that has to happen internally to understand what the opportunities are.”'
My take-away is that Andy B wouldn't be here if things were going disastrously at eve.