RE: What does this mean for Eve?28 May 2021 17:55
Maybe I'm missing something but for me the most natural place to buy a mattress in online. Yes, a bit of an exaggeration but I almost I feel that bed shops will become like Jessops did, after digital photography arrived. Not many branches of Jessops now. Camera shops always complained that customers would try out in a shop and then go online to buy cheaper. And now people read camera reviews, mattress reviews, and buy online. You can get the feel of a camera in a few minutes; a mattress takes a lot longer, hence the 100 night guarantee.. Before you could buy a bed – and more often a mattress – online, you had no choice which meant Bensons and Dreams were a necessity. But now that you can get a hybrid delivered in a van (similar to a Bensons or Dreams van) why do people need an expensive bricks and mortar showroom to pay for, with lots of business rates and heating? It's not as if any customer – or hardly any – will actually leave with a mattress on the day.
You can still buy a camera at John Lewis and I have bought them there, but I also bought another one on-line from the States as it was cheaper. Jessops are also in competition for the prints with online photo labs (photobox, snappish and boots etc) which is rather like the bedding and accessories that eve offer too.
Anyway, I for one am happy to hold and wait for eve to turn itself around, a process that began a while ago with JS and CC. Hopefully it will pay off soon.