RE: TV adverts2 Jan 2022 14:08
Scotty, there was an interesting post on ADVFN / eve the other day, by 'Pillow'. Here it is, copied entirely:
'29/12/2021
11:58 Been watching the trials and tribulations of the company over last 3-4 years and for obvious reasons just not got bothered to get involved until now. The last set of news and significant director purchase sends a clear signal that the balance of probability is very heavily weighted to a profitable and strong growth from now onwards. The sleep wellness market is growing rapidly and will be huge. In the past this was just seen as a mattress business, adding all the additional sleep related products was a very smart move that de risks business and will produce strong growth. Sleepaway range was inspired decision and a unique product early figures bear this out. Out of interest was watching Sky news yesterday morning and just before main news at 10 and 11 am the advert for Eve's dancing sloth came on. Can't imagine these ads are cheap but did some research and discovered they reach 25m homes per month in uk, 92 m in Europe with a total of 138 countries reached in total. Impressive the Sloth could become a global marketing icon. Anyway let's see the next set of figures for confirmation turnaround complete,all to play for with current tiny mkt cap.'