RE: Flutter Entertainment (FLTR)4 Mar 2026 22:26
For the first time in many years I am starting to have doubts about Flutter and its prospects to be a huge money making machine. It seemed like they were on to a huge winner by being the biggest fish in what appeared to be the most lucrative sports betting/online gaming market in the world – the United States, but it is all starting to look extremely challenging.
Fan Duel spent a fortune in attracting new customers with generous sign up bonuses, free bets and promotions in order to secure punters. They were making a loss in the US market for so many years because of this but with the vision that eventually they would make large profits in the long run. However now it could all count for significantly less than originally thought. Punters in America have to pay tax on their winnings and many States are increasing these amounts. In Delaware, Rhode Island and New Hampshire punters are paying 50% tax on their winnings. Maine, Illinois, Nebraska, Florida, Mississippi, Texas, Idaho, Washington, Nevada punters are paying approx. on average 24% tax on their winnings. As a result it is no surprise that prediction markets are exploding where punters do not have to pay tax on winnings and Fan Duel are not the biggest player in this market.
Whilst in Europe it seems that leftist governments see taxing betting companies large amounts as a legitimate and fair way to raise much needed taxes. It is no wonder we have seen Flutter’s share price plummet from £230 to £80 in just 8 months, whilst Entain has dropped almost half from £10.31 to £5.78 in the last 8 months.
There is no doubt that both sports betting and online gaming (slots, blackjack, roulette and poker) are still hugely popular but these constant obstacles thrown at them is making this far less lucrative for operators.
I was keen to buy back in here at £77 this last week but I really don’t know now. Look at these latest results, a $407m loss in 2025. The market cap last summer was around £40,000,000,000. It is now £14,660,000,000 but you have to question is it really worth these enormous sums of money if it is recording losses and has so many challenges?
I think this share is best just watched for the time being.