RE: Debt mountain, increased taxation = survival question22 Oct 2024 23:43
The board well and truly messed up here, the total incompetence and cluelessness in paying £2,000,0000,000 for William Hill minus their US operations defies belief. The UK betting market is really tough with so many competitors and our nanny state throwing constant hurdles in the way.
They have saddled the company with enormous debt and the interest costs are just enormous, it’s no wonder the company reported annual loss of £142m back in August. They have no chance of breaking even after finance costs. I have noticed on William hill that the promotions have been massively scaled back. It’s a risky game to do that as there are plenty of other bookies that offer promotions to attract customers.
Evoke should have never have acquired WH, they were making nice profits each year which they could have used on marketing to grow the company.
I still see Evoke as having a negative outlook but the potential is big if they can get the company can break even after reducing debt and paying off interest.