Hard to find the bottom here.2 Aug 2024 09:32
I’ve set a buy order at 46p but have no idea if this will reach that or whether it will go lower. For me it seems pointless buying right now, we’ve already had a profits warning for first six months, we know the company has over £1,700,000,000 of debt and the interest on this debt is swallowing profits and we aren’t going to get full year results for another 8 months.
For me it’s such a shame that the board made the catastrophic decision to acquire William Hill minus its American arm of the business for an eye watering £2bn, it was no way worth anything like that. It felt like the Glazers buying Man Utd even though they couldn’t afford it, but they used the profits of the club to pay off the debt and it worked. But William hill will take decades to make £2bn plus interest.
Evoke recorded a £56m loss last year, it’s a huge amount of extra money and cost cutting to find to stop the losses.
It may seem a good buy in price at 57p and if Evoke turn things around it will be but for me it feels like the share price should only recover once there are signs that Evoke are breaking even after paying off debt and interest repayments.
What a shame the board saddled the company with this enormous debt. They were making tens of millions of pounds profit as they were each year, they should have aimed to grow by improving their sportsbook, marketing, etc.