RE: Activist fund Sparta builds stake in Dr Martens after share price slump1 Aug 2023 11:02
Lile..you mentioned that nobody goes to trust pilot , and those who do just complain , well have you checked trust pilot for solovair . Their rating is 4.1 in comparison to Dr Martens so on a like for like basis Solovair steal it ...from the reviews I read on Solovair , there were several converts from Doc Martens. If this kind of experience gets out on social media , then you can see what I mean when I talk about the brand's gradual demise..
Incidentally , and this is important , Solovair respond to all negative reviews on trustpilot, backed up by a promise of a refund ...
Conversely , Doc Martens don't even bother to reply to their negative reviews...that says it all , and the contempt they have for their customers. .
From a management and financial perspective , I don't like companies who get their operations wrong , especially when it comes to having to spend £15 million to put it right , with no guarantee of fixing the problem ..if they were capable of fixing it , then they wouldn't have screwed up in the first place ..
For me it has become clear that Doc Martens is a stereotype of other privately owned companies seized by asset strippers, who bleed the company dry by stripping away the company's infrastructure (like customer services , and manufacturing assets , and offer it to the market at inflated prices
I invested in their shares because of the brand and because of the size of the drop after the profit warning
Once I discovered that the shoes have become cheap in quality , the brand will follow ...
For those reasons , I actually decided to sell at £1.56 on the day I wrote my last message on here..it might well turn out to be a mistake , but I am happy with my reasoned and candid research to support the decision I made .
Good luck to all ..