Why This Share Is Doing Badly and Why It Might Do well15 Jun 2022 12:35
3 reasons why the share is doing badly:
1. Most UK based PIs know of the Bidstack story. Those that like it have already bought. Not many new buyers just tired sellers who have suffered losses on other shares they own this year. Also spreadbets are often used, which being leveraged ensure many PIs are unable to continue running a losing position.
2. Bidstack will (almost certainly) need to raise money. They can't allow their cash balance to get too low or they will be seen as a business risk to their partners - game studios etc. They will need to raise money in advance. Typically companies like a 12 to 18 month cash runway. So a cash raise will probably come soon. Remember cash coming in from Azerion may be delayed. Adverts are shown through Bidstack's tech. Advertisers then pay ( the Trade Desk or similar when programmatic who then pay) Azerion who then pay Bidstack. So Bidstack need working capital to pay the wages and bridge this, likely to be several month, time gap.
3. To raise cash, many companies even possibly including Bidstack, have to do 2 things. Convince potential insitutional investors of the merits of the company. Probably not difficult in Bidstack's case as the business seems to be doing well in terms of more games publishers, Azerion, IAB, etc. But importantly many companies raising money, and I have no idea if Bidstack is one of them, are also encouraged to offer individual allocations to city employees so as to increase the likelihood of a warm welcome for the shares post the capital raise. It may be that some of the negative posters on BBs are city employees seeking a good entry point i.e. a lower capital raise share price for their possible individual share allocation.
2 reasons why the share (post capital raise) might do well:
1. Bidstack has and is making considerable business progress. New game studios being signed up each week. Azerion. IAB. Most LSE readers know all this stuff.
2. Bidstack only has to win a very modest percentage of in game advertising to the 3 billion global gamers to increase in value anywhere between 10 to 100 times over the next 5 years.
I'm not qualified to give advice, but always sensible to make sure one's spreadbet account is adequately funded and fatigue doesn't make one sell a share for no other reason.
As ever just IMHO. Do your own research.