The Guardian23 Feb 2014 23:31
For those who missed the weekend post.
The Guardian
"Some will really come out swinging with this, and critical mass could lead to genuine behaviour change," she says. "Google's not coming out and saying it, but they've invested hundreds of millions, as has Amazon."
David Green, head of global digital marketing at KPMG, which applied for the .kpmg suffix, has also been forthright about the implications of this new wave of gTLDs. He likens the changes to previous industrial revolutions, making the point that top-level domains are not just web addresses, but "massively scalable" databases, which could be used for industrial-scale applications.
http://www.theguardian.com/media-network/media-network-blog/2014/feb/19/domain-management-internet-marketers
Mainstream media exposure definately picking up and will only increase as the interest & share price picks up momentum.
The previous recs through FT coverage etc should be updated as well as the massive coverage of the upcoming .London build up.
That's not even taking into account the further Auction updates.....