RE: ICR AND SIERRA17 Sep 2020 13:18
A number of NCYT posters did something similar with Robert Peston at ITV News I seem to recall at the start of the year when Covid was kicking off. They had some success and followed it up with SKY, the Mail etc ending up with headline news and the share price soared . It's a tricky one as NCYT had a PR / Marketing / Comms person willing to speak on the record (and I would imagine off the record) with journalists. History would dictate that Sareum is more than likely not to do this. They haven't to date, so we would be reliant on the ICR to respond to media enquiries about SRA737 and its huge potential. I think it is incumbent on the ICR and SAR to do this rather than individual investors for obvious reasons but who knows. I feel that TM will not speak to journalists about such matters and without a company source this and other brilliant news stories for Sareum will stall at the first hurdle. This is clearly a news event, most of us realise its significance, but sadly if Sar or the ICR do not use the media to raise this issue (if lobbying has failed) we are stuck in no mans land until Sierra play ball. I still feel that a company with deep pockets such as AZ, MSD, Pfizer, Bristol Myers Squibb etc could do the negotiations on behalf of the ICR to get this away from Sierra. It's certainly a strange world we live in when a drug that significantly increases the probability of survival is being held back. It disgusts me to be honest.
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