RE: YGEN partnering with EKF18 Jan 2022 11:13
neil, -
Kevin's "We also have a direct sales force that will be focussing on expanding our distributor network."
From:
August 2021 - Novacyt Investor Meeting. - Q&A
http://novacyt.com/wp-content/uploads/2021/09/Investor-meeting-QA-August-2021-ENG.pdf
6. How does the distribution network work? Novacyt’s sales force seems very strong in the UK,
with heavy recruitment, but how big/effective are the distributors in the rest of the world?
GM: As previously presented, we have a very well-established distributor network, with more than 400 distributors
currently. This distributor network is essential for our growth strategy going forward. The channel
represented approximately 35% of our business, without the DHSE contract, in the first half of the year. Its
geographical distribution is also very well balanced, with revenues in the Americas, including Latin America,
of approximately 30%; EMEA, which includes Europe, Middle East and Africa, with approximately 55% – of
which 25% is UK and Ireland – and in Asia we have 15% of our distributor business.
The indirect sales channel is one of our key enablers for our global presence. If we look into our direct sales,
it generated 65% of revenues, again without the DHSE contract, in the first half of 2021. As mentioned
during my presentation, a well-balanced sales channel mix will enable our future growth. Increasing our
market access is a key pillar of our commercial strategy in increasing our share of all of that customer base
and generating market share gains.
+++
Whilst the US direct sales team has only one product that has EUA to sell, Kevin is getting them to expand the network. Seems reasonable in the circumstances, but direct sales represents a bigger chunk of our income as stated above.
Also
Liz F.
Business Development - Latin America
Dates EmployedJan 2010 – Feb 2020
Employment Duration10 yrs 2 mos
LocationUnited Kingdom
Offered a part-time agreement to develop sales for the group focused on the Latin American Region. It allowed continuous development at GESS Technologies while also developing new business for Lab 21.
Key Accomplishments:
Sales Growth – Successfully closed one of the largest business the company had ever sold in single transaction. Led increase of annual sales of existing distributors network first established by Plasmatec. Led distributor selection and set payment terms and conditions.
Territory Expansion – Developed a sales and marketing strategy plan that identified new distributors in Mexico, Panama, Dominican Republic, Honduras, Guatemala, Colombia, Ecuador, Brazil, Uruguay, Bolivia, Peru and Chile.
Regulatory Compliance – Managed all technical documentation, certifications and contracts required to support local registration and meet local Ministry of Health requirements in each country for new distributors.