RE: Where's the web traffic?8 Feb 2024 11:16
As you know I carried out extensive research on the App and its creators. Last time I checked the 2 Devs were working for a new company but its was very murky and clear not enough due dil was done.
The app itself is not very slick and criminally it wasn't used as a promotional tool. On sign up you're told that it will be released "soon" but I received no comms, no promotion to buy a test or go to a partner for testing. Nothing.
Now, realistically, only people following the brand would have downloaded it to have a play and look at how the code is. However, it just smacks of the general theme of playing at being a business and not having the right people in place to drive it. Jag is aNOT a marketing man. (I'm not sure what he is tbh) and he couldn't sell a covid test during covid. Well worth the £300K he was paid last year!
The Gut Microbiome market is going to be huge, even though it is more hype than empirical data right now. Just look at the success of Zoe ! But CNSL are having to white label this and the old IG tests are not that impressive as you have highlighted very clearly.
The company has the right strategy imo but I am not convinced it has the resource (being outgunned by many others including the company the old CFO is now working for), the people or the time to really realise potential / survive.