Brand Ambassadors16 Jul 2019 23:50
No-one seems to have picked up on the fact that Big Dish management have "issued 12,000,000 shares that are ring fenced for the Brand Ambassador Program." At the current share price 12 million shares has a sell value of around £600,000. At 9p a share, where it was recently, that is a value of £1,080,000. If the share price was to rise further, say to 15p that equates to £1.8Million. This seems an awful lot of money to be paying out to the "several Brand Ambassadors" they are planning to sign.
I don't think my figures are far out of date but when a celebrity appears on a reality TV program, Strictly, or Big Brother or I'm a Celebrity I think most will get around £50K with the real top dogs getting nearer £100K. For that they are signing up to something that could last weeks or even months. The payee is also the BBC, or ITV or Channel 4 and these are all huge conglomerates with massive billion or even multi-billion pound budgets.
Can and should tiny start-up Big Dish even dream about bandying such huge payments to what are really little more than advertisers? There would need to be a huge return on investment for this sort of program to work - even as much as a 10 times return - but I cannot see anything like that as possible at least for the foreseeable future.
I think payments of around the £10,000 mark would be more appropriate for celebrity endorsements considering the size of Big Dish and that would need about 600,000 shares to be ring-fenced rather than a staggering 12,000,000.
Seems a bit over the top for me. Horses for courses - which for those who are stupid means "that people and things have different qualities and skills and so are suitable in different situations." Big Dish do not want nor need to use "A" list celebrities for the foreseeable future.
Personally I think that to sign up and work with celebrity restaurants - Heston Blum, Rick Stein, Gordon Ramsey, bit late for Jamie Oliver though I think some of his are still open, and many others including those with multi-Michelin stars would be a much better idea.