RE: DISH:-7 Feb 2020 20:18
What I want to know before I risk too much money here is whether Big Dish is trying to be a yield management company or a discount card company.
I hadn't even come across any discount card operators until Table Now was mentioned here. I thought the card operators were dead in the water. Now I see they do the 50% and 25% discounts as well as the 2 for 1's and also the 30% discounts, presumably for those who don't want to do the higher discounts. They also sell discount cards and the diners effectively pay for the booking fee.
They also only offer Sunday to Thursday discounts, with none on special occasions or anytime in December. This is all about as bonkers and out-of-date as you could get.
Yield management offers a range of discounts from 50% to 10%, 7 days a week and 365 days a year subject to opening hours. This is up-to-date and sensible.
If you look at Discoeats, who do yield management, they have 106 restaurants in London and every single one is open for business today, tomorrow and every day, offering discounts to suit their business. There isn't one showing "No seats available" because they have given the restaurants the chance to lower the discount during their busier times.
Which are Big Dish doing?
If they are doing the discount cards they need to start selling card membership to the general public. If they are doing yield management they need to get rid of the "No seats available" as soon as possible. They are offering the same discounts as the card membership companies but not getting the huge revenue from selling membership.
They really are very, very mixed up.