RE: DISH:-28 Jul 2020 10:40
This will be Big Dish's third incarnation. They have given up on both of their previous ideas without ever showing much interest or seeing them through. What is going to be different this time.
Here's some number crunching.
Big Dish started as a Tastecard type company with a dining card which the customers paid for. They started out quite well, with 1st year revenue of USD165,000. Table Pouncer were doing the same in the UK at the time, and their revenue for 2015 was £223,000, so considerably more than Big Dish Asia.
For some reason, despite reasonable figures, Big Dish changed to a Yield Management system in Asia and their revenue plummeted from USD165,000 in 2015 to USD8,550 in 2016 - a drastic and catastrophic loss of income.
Despite this loss of income, Big Dish then acquired Table Pouncer and converted their not unsuccessful Discount Card scheme into Yield Management. This has resulted in a similar catastrophic loss of income.
Big Dish Asia has since been closed and the last set of revenue figures for the company for the 6 months up to 30th September 2019 was £11,766 - against costs of £735,077. Talk about taking the p*ss.
Now they are going to adopt a new strategy and system, believing that the restaurants are going to want to pay them £250pcm or more for next to nothing. Tastecard already have 2.5 million members and an App that has been downloaded more than 1 million times while Big Dish are still unheard of and have a mere 50,000 downloads and no customer base. Why should the restaurants pay them anything when the Tastecard diners come to them for nothing.
This might attract a few restaurants while the service is free but they are unlikely to stay and pay Big Dish for nothing. All in all a very silly idea.