As a technology firm (foremost), I love the possibilities of providing Ocados tech to other large retail firms, not to mention the inevitable PR boost they'll get if they switch to a green fleet of delivery vehicles.
This may not be the bottom of the current coronavirus rout, but it seems like an ideal buying opportunity.
Out of curiosity, the video (https://youtu.be/tt46EeF0-ak) from the demo day, was the fuel cell being run from H2 cylinders, I couldn't spot any there.
The cost hasn't been anywhere near £10/kg for a long time, here's the UK gov said back in 2016 :
"£5/kg is a low figure for small volumes but relatively high compared to what should be feasible at large scales."
They didn't even think consumer retail price at a filling station would be more than £7.5/kg, and there's no way that AFC or any other industrial consumer would pay consumer retail prices.
Sadly, I dont think the chemistry is clear enough to a lot of investors here.
They'd much rather convert environmentally land and water polluting solid carbon sources, into atmospheric pollution in the form of greenhouses gas, as fast as possible in exchange for a hopeful quick profit.
Whilst we've not been given an indication of how much vitrified **** or bottom ash is produced by PHEs process, it's quite possible to perform an empirical breakdown of how much CO2 is likely produced by a DMG. I did this myself a while back in August, and would reproduce more of the figures here if I had my notebook from the office handy.
I think it's disingenuous to say PHE only produce one tonne CO2 to produce one tonne H2, and pretend that the remaining syngas (CO / CH4) isn't about to be combusted in a genset producing yet more CO2. We can't just pretend the gensets and their emissions aren't an integral part of the PHE system.