RE: Cost parity with diesel19 Jan 2026 16:53
Information on Diesel Parity
1. The "Hard" Costs: What does hydrogen actually cost?
AFC Energy recognized that its reliance on expensive, liquid hydrogen delivered by truck was limiting its business model. Therefore, in 2025, they implemented a strategic shift:
Target Price: AFC Energy is aiming for a hydrogen price of approximately £10 per kg (approx. €12/kg) through its new "Hy-5" ammonia cracker technology.
Operating Costs: In field tests with the "H-Power Tower," the price premium compared to diesel was recently around 14%. The target for 2026 is total cost parity (Total Cost of Ownership), meaning that the total costs (equipment rental + fuel) must not exceed those of a modern Stage 5 diesel generator.
Efficiency: The latest generation of their fuel cells (S-Series) has reduced hydrogen consumption by 16% compared to the previous year, directly lowering the cost per kilowatt-hour, regardless of the diesel price.
2. The Strategy for Markets with Cheap Diesel (USA, Middle East, etc.)
In regions like the USA or the Middle East, where diesel is significantly cheaper than in Europe, cost parity alone is often insufficient. AFC Energy is pursuing three approaches here:
Ammonia as a "Game Changer": Instead of transporting expensive hydrogen, AFC uses ammonia as a carrier. Ammonia is traded worldwide in vast quantities for fertilizers and is often cheapest where diesel is also cheap (e.g., in the Middle East). By "cracking" (splitting) it locally, AFC can offer hydrogen at prices far below the usual pump prices for H2.
Regulatory Pressure (ESG): In the USA, it is not only price but also the Inflation Reduction Act (IRA) that drives the market. Companies there receive massive tax credits for using green hydrogen. Many cities worldwide are also introducing "Zero Emission Zones" where diesel generators are simply banned – price is secondary there because there is no fossil fuel alternative.
Scaling and manufacturing: AFC has partnered with Volex to reduce the manufacturing costs of its generators by up to 85%. A lower initial investment (Capex) allows for a higher fuel price (Opex), while the overall cost remains attractive for the customer.