RE: Let's look at the facts according to CEO John wilsons own words.31 Jan 2026 09:30
@alde
It's not that simple to consider what's included in the price or not...here are my thoughts on the matter... 1. The quality of the validation. In the hydrogen industry, many partnerships fizzle out. If the partner is "just" an industrial supplier, that's fine. But if it were a name like Honeywell, Caterpillar, Air Products, or Linde (all S&P 500 heavyweights that are often speculated upon), it would elevate the technological superiority of AFC's ammonia cracking to a whole new level. The name reveals how serious the partner is and how deep the integration into global supply chains will be.
2. The "when" vs. the "if"
AFC Energy's stock is extremely sensitive to milestones.
In January 2026, AFC confirmed that the first phase of the JDA (Joint Development Agreement) had been successfully completed.
The problem for the share price: The revenues will only be classified as "material" starting in 2027.
As long as the name remains secret, the market is pricing in a "secrecy risk." Investors are asking themselves: "If it's so great, why can't they reveal the name?" A disclosure would immediately eliminate this mistrust.
3. The difference between "priced in" and "convinced"
It's important to remember that AFC Energy is listed on the AIM (London's small-cap market). Many institutional investors there are more cautious.
Priced in: The mere existence of the deal is reflected in the share price.
Not priced in: The full volume and synergies, which will only become calculable once the partner's infrastructure is known. A partner with 5,000 filling stations worldwide represents a different future than a partner with 5 factories.