RE: Bothered!17 Nov 2023 08:07
If you are a a TEK shareholder you should be bothered. In a good way.
From a commercial perspective the stand represents a 10%-20% uplift in revenue and margin per customer. An upsell opportunity. $35 revenue and I estimate $15 margin. (or $25 and $5 in a Black Friday i.e. discounted sale).
If all the existing 18,000 Lucyd wearers went and bought this would drive $0.63m revenue and $0.27m to the bottom line.
Useful but not substantial.... clutching.
On the basis of my 2024 and 2025 LUCY sales forecasts of 366,000 units would be revenue $12.8m and $5.5m bottom line over the next 2 years. So the profit represents 2.5X the value of TEK's holding in LUCY.
.... and then there's 2026 and beyond :)
Is TEK still clutching? Or is it a shrewd move?
Now of course not everyone is going to buy one. And of course discounts will and do happen.
Let's say 25% do, and at an average $6 margin (ie 90% sold are discounted) that's still $0.58m ADDITIONAL forecast net profit by end of FY25 - or 25% of the current value of TEK's share of LUCY. Should you give a .... ?
Moving from operationally and speaking now as a Lucyd owner/wearer, the same way as I no longer use a charger cable and I always use a wireless charger stand for my iphone, this stand is attractive to me. Would I pay $35 plus international shipping ..... tempted but probably not. If I were an American and I pop in to a shop where they sell these, or I'm on Amazon and see one of these? Yeah, I'd buy it. That's why I think 25% will. The USB cable connectors work fine but the convenience of this is useful. Even just having the little light that tells me when they're fully charged is very useful. Think, how many of you put your glasses on some sort of nightstand in your home - or would want to?
Back to analytically, this is just 1 example of cross sell and up sell. I would yet again remind people that if you can find ways to provide useful tools and software to a user base you can generate new revenue and profit streams - like Apple do with their iphone store. This is a recurrent theme with all of TEK's investments, and is a huge store of hidden value we will be grow to appreciate, now, (for some) and over the coming years for others.
GLA