RE: BMW1 Jul 2022 14:40
Glandore,
i did some calculations just for bluecruise
Ford has also shared a revised planned run rate of about 150,000 annual units by mid-2023. Not to be outdone, Ford has previously announced a tripling of production for its ever-popular Mustang Mach-E, expecting to reach over 200,000 units annually by 2023. That, combined with Ford’s upcoming all-electric E-Transit van, provides a lot of optimism for future EV production.
In fact, Ford’s anticipates its combined global BEV production will surpass 600,000 units per year in the next 24 months
Till May 2022, Mache numbers were close to 43000, while Ford Motor Company announced it delivered 201 units of the new F-150 Lightning all-electric pickup in May.
So F150 lightning numbers are still negligible.
According to Ford's May sales report, over 38,000 owners have activated BlueCruise in their vehicles thus far, and those users have racked up a combined 4.5 million miles with it activated, too.
My rough estimate is close to 88 percent of buyers opted for blue cruise.
https://www.goodcarbadcar.net/ford-mustang-mach-e-sales-figures/
i use 88% rate as the uptake rate for bluecruise
What’s the Fovio Xilinix priced by SEE? Somewhere in 20-25 dollars range.
Total MachE + F150 Lightning sales expected in 2023 is 150k + 200k = 350k
SEE revenue = 6Mill to 8.75 Mill( from MachE and F150 Lightning)
Note that Ford all electric E transit also includes driver drowsiness detection
https://www.inverse.com/innovation/ford-e-transit-range-price-specs-electric-cargo-van
If we take total BEV (not very sure ) as SEE Fovio Xilinx that’s 12Million to 15 Million range.
And that’s just blue cruise.
If indeed 2.5 million BMW cars now get SEE tech as default, seems reasonable to me that we breakeven by 2023.