RE: ULTA Beauty - £numbers out2 Dec 2022 09:58
Both e.l.f and Ulta are doing really well at the moment, different demographic and price points but similar business model.
Both have relatively low online sales of around 15% or so (check), the rest is made up of Walmart/Target type outlets with the remainder from beauty shops/hair saloons.
Given the low online presence it could represent a good opportunity for either THG's own brands or Ingenuity as a platform/fulfilment hub, USA hasn't had the same level of fallout energy wise that Europe is currently experiencing.