Reaching Scale26 Nov 2019 10:09
There are two broad issues with scaling, can you sell it and can you make it.
Considering the selling argument as a precondition, if we had £nM of sales land tomorrow could we actually service them?
There's 3 broad areas to manufacturing this product, the stack, the inverters and batteries and plumbing.
The stack we have denora making all of the chemcially complex elements, and advanced plastics (from memory) making the complex parts of the housing, they'll be able to scale as this is their core business.
The inverters and batteries and other control electronics will be easy to scale or off the shelf.
The plumbing might be a bit more tricky, i'm assuming that highly technical welding is needed that might take some scaling but with good design that will have been minimised.
Everything else is tin bashing for the housings.
I don't see this being that difficult to scale, pre-denora i was concerned the kind of plant needed to produce volume is expensive and probably with a long lead time, denora will have capacity. I'm an ex manufacturing engineer, my job was figuring out how to make something that someone else had designed.
So then we hit the question, is there a market, and that is where something akin to faith comes in. There seems to be a need for the offering, the zeitgeist is with us, it's inputs and outputs are not novel and doesn't require reworking of other infrastructure, on balance there is a market and we have a product and it seems to have a competitive advantage. To me that gives it a good chance in the future.
What the Mcap is now will be effected by the possibilities in the future and how probable they are. Look at some of the unicorn caps that have not made a profit and don't solve a problem they just make a life a little easier for a tiny proportion of the population. Now don't get me wrong i'm not talking unicorn, but the concept of pricing in the future is not new.
What level of profit would justify a 20p share price at a P:E of 15? £5M profit I think? Could we see that in 2 years, I see no problem making the product, and the market is big enough, so yes we could. And a forward looking P:E of 15 is low for a growing company. This is all about the future not about the present.