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What price is your buy order?
unfortunately the size of the sector which could be regarded as comfortable is diminishing with astonishing alacrity.wait until the energy bills roll in in october.
I can't predict how a recession will affect this share. Probably not a good thing, but might not be as bad as some expect.
On the other hand, I'm more concerned where future growth is going to come from. The UK market will be saturated sooner or later even with extra growth from the Velvetiser, etc.
I agree that going after the US market was probably a mistake (perhaps inspired by the common language?). It makes a lot more sense to go after markets that are culturally closer to the UK like Australia and New Zealand even though they are smaller. Also Europe is massive market where people love HOTC chocs, as I've shared on this board before. Sure, there's lots of competition there but there's also opportunity.
Not sure what to make of the Japan update. It seems to me that people love the chocolate and it's more problems with the local partner that are slowing things down. So it should be resolvable.
Still, they've grown 35% YoY and I have them growing at 23% over the next 5 years in my models. So things seem to be going better than I expected even with the concerns with international expansion. I've placed a buy limit order and hope to scoop up some shares today. These prices are quite low, so hope to make the most of it!
I guess neither of us really know what will happen...
Unfortunately at the moment any bad news is met with a massive price reduction
Andykc, the UK has become polarised between the very poor and the comfortable , who imv will still find the money for premium brand chocolate, indeed in a recession people switch to comfort food so the future here is solid imv.
Typo
This is a similar play to the Fevertree trading statement last week. That dropped by a substantial amount and had a retracement the following days, albeit, still well down for the week.
Hopefully HOTC will be back up to 170/180 on Friday's close.
With a recession on the cards and this business selling very expensive items, it seems to me that consumers will see this company as superfluous.
Yes consumers will still buy chocolates but will switch to cheaper options
Yes you can average down but very risky in my opinion as this company may see further big drops
Was 1200 and guess what the low is 119 10 x119 = 1190 ….. games been played me thinks buy and hold
Fundamentally the americans do not like the taste of UK chocolat in general and the closures there are good news. The UK growth is exceptional and ths company is rightly going after profits - recovery in sp almost nailed on imv.
Me and my whole family are massive fans here. And guess what. It's not just a chocolate company. They sell hot chocolate machines, coffee and alcohol and ice cream (for those who are asking what they sell in hot weather).
Great company. Great brand. Great chocolate. Back to my entry price!
It should have been obvious that physical retail was unlikely to be profitable. The store closures are therefore logical and will,I suspect, be repeated in the UK. This review should be welcomed and will result in more profit in future.
Revenue ahead of expectations and PBT , before exceptionals put this comapny on a p/e of less than 10 - ridiculously cheap for a growth company - market will wake up in next couple of days imv. Bought £5k today.
This is normally the sort of share I own. Thank god I've avoided this one.
Bad luck, owners :-(
Here's the thing , apparantly if you are brought up with a certain type of chocalate e.g hershey you dislike UK type chocolat - I am surprised that the company did not know that and that the us was always going to be a challengs.
In any event sp drop way overdone and I am buying more today.
Overseas expansion doesn't seem to be working out. The product is still great and doing okay in the UK (though can't imagine heatwave is helping this week)
My only reservation is the high p/e ratio. There are high expectations for the share. I think it will take longer than envisaged.
There are little or no short positions on this stock. People who buy at HC are not so affected by price rises.
Despite the doom and gloom, I think this share will start creeping up again like it normally does the closer we get to Chtistmas!
It probably will.
But the market doesn't seem to care, as is demonstrated by the lack of chat on here, along with the SP.
I can only see things going one way.
Fortunately, that should make this an outstanding buy when it's bottomed.
Hotel chocolat sells affordable luxury, mostly to those that can afford it.
Most people impacted by inflation buy cadburys.
This is a stellar company which will report great results.
haha Not sure I have any better luck than you anon. As soon as I buy and the share dips 6%.
Yes, I remember Dimi.
I'm holding off here for now, so you're safe for a while :-)
Meanwhile, I'm licking my wounds after being 22% down in only two months at ITV; yet another dog.
Nothing changes :-(
anon I remember we were chatting before. I also sold when we got to the 500 levels even though my initial plan was to hold there long term. So I did alright here, though you made a profit as well.
As of today, I'm back with a holding in HOTC. Obviously a small one considering the liquidity here. But hoping to build it up over the next few weeks, months if the prices stay in the 300s.
I first bought this at Xmas 2019 and have watched it since,so I'm fully aware of it's liquidity.
Current holders do have one saving grace and it's that I don't hold here at the moment.
If I did, you could guarantee it would plummet, just the same as everything else I ever buy.
Gla