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Buys / Sells volume on a par ... no news ... SP drops 6%
Very used to this with CPT
Hold ....
That picture really needs to change still. Also, they need to move to fulfilled by amazon if they want to stand a chance there
emailed concepta the other day to tell them the pictures on amazon weren't great and that they should be upgraded. I also mentioned that searching for fertility test on amazon didn't bring mylotus up. I recieved a reply today saying they'd put some new pics up (which look a lot more professional now). Also regarding my second point, they said:
------------"We are in the process of upgrading our seller account with Amazon and once completed, we will then be pushing on towards having the products ‘featured’. Unfortunately this version / function is only available to us at Amazon’s invite. We are however, working on alternative paid solutions to allow us to drive visibility of the product within the category. We will provide an update when this is happening."----------
Good to see the company are receptive to feedback and are willing to act on it!
Thanks for link Troajan - Matthew Walls makes a good impression on Proactive.
But for an online business like theirs, they do need to up their game quickly in my opinion. There is currently little SEO - try finding links to MyLotus pages through words such as ' Fertility ' ' Fertility tests' 'fertility awareness' - you'll not succeed but you will find the competition ClearBlue. The latter do pay for Google links but with more pertinent documentation on the MyLotus website, free links will quickly emerge if the effort is put in. I don't see that evidence yet - I hasten to add I own CPT shares - I'm just anxious that management doesn't get complacent.
and another one....https://www.proactiveinvestors.co.uk/companies/stocktube/13396/concepta-chairman-sees-significant-opportunity-for-its-mylotus-fertility-product-13396.html
Thanks for the link I have seen us make big promises before and not deliver. However ... China was always ambitious or even foolish tbh. It feels now we have the best chance of success ... cash raised, Boots on board, case studies etc. Awareness remains a challenge as does price for me ... but agree with other posters that in this market price.may not be the key factor in the purchase decision Next 4-6 months are crucial I really believe I'm the product and continue to average down my position based on the low SP GLA
People looking for any category of product will use the search facility as only a few high volume products/categorises are initially highlighted on the site. Those interested in fertility I would imagine would type 'fertility'; this provides a list of 28 products and MyLotus is immediately seen as it is the second item on the first row of the list. As you will have read in the RNS, and as said before, they will use social media and search engine advertising which will be relatively low cost but very effective for the target group.
We need the ladied mags to review the product and show pregnancies from it! That's huge!! The proof is in the pudding, we need to shout it from the rooftops
As expected. It can only improve now the product is available to buy. See how things progress now in the next update but I expect this to really start to motor now on broody woman syndrome. I have plenty of experience on that subject. IVF is hugely expensive and this offers a first step without the expense..
how can this product be found on the Boots site - I can't see it listed under any of the department searches?
The only way I can find it is to search directly for MyLotus and then it appears.
If we want to drive online footfall surely we need people to stumble across it and this seems problematic.
Clearly PR should be ramped up now after the great news re first pregnancies but that all costs money and as the results show CPT has a limited amount of that.
Has the company estimated sales for 2019 and 2020??
Financial update as expected really. The pregnancy news is obviously great PR and adds weight/credibility to the product. Keen to see a step change in marketing now to raise awareness. This is a hold for me and hopefully market takes the news as positive
Unusual runs but very important news.
I'm not expecting much TBH and as you suggest this may be taken out of context / misunderstood. Danger is we will see a SP hit as a consequence. The Boots deal has only just been done and my feel is we need atleast 4-6 months to see if this is the move that makes us. If the SP tanks I will be topping up. The bigger play here is Wallmart and USA if we get approval to sell ...
Results are out tomorrow. What's the predictions Worry is this product will be misunderstood as those results aren't expecting to show any sales due to time frames
I agree, the market is there. We have proven the product works. Price is an issue/barrier potentially but we are aware of that. My average is £0.08p ... hopeful we can get to that this FY. Boots is a major step/milestone. GLA
You have held this for a long time.. I have too. I am well under water but added last week not to reduce my average but because I think long term it has quite some chance to be successful. Broody women have no problem in throwing money at their problems both real and imagined. Any man who has lived with one will know reason goes out of the window. I also like the fact that it the machine can be put to other uses in the future. I may add again soon but that will depend on the next update.
Interesting viewpoint, thanks for posting. Mercia Tech do hold a significant stake though +20%
I really think it’s make or break for CPT in 2019 ... key next steps for me are
1. Sales traction from Boots
2. More mainstream marketing and endorsements
3. Approval to sell in USA and leverage Walmart deal
The ball is on the tee ... now need to play the hole, but it’s probably a very long par 5 with several dog legs ...
Decidedly some time ago to see this through to the end and not sell a bean, my target SP is £0.16p
Been in for 3+ years have seen £0.23p and £0.02p ...
GLA
https://finance.yahoo.com/news/institutions-own-concepta-plc-lon-073927753.html
I'm tempted to add to my holding further but I'd like some info as to how they're doing.
The funding at 3p a month back, so soon after the London Investor Show end March, discouraged me to be honest, but from what I can discern, the products look good.
I've asked in several large Boots but there's no knowledge. I checked the Boots website - to find a store near you - and there aren't any - so it's definitely an online purchase. Need to watch out for magazine adverts/articles to get better understanding. The boss is on a good package with substantial options so let's see.
Agree with you. Boots is a major step, so it’s now or never. I’ve been in this for quite some time ... who remembers the 20p days? I’ve never sold one share as still believe in this product. It’s still a gamble but with Boots and Walmart things could be about to get interesting
I think this has the power to surprise. The placings have probably given it some new funds to play with and
the new brooms seem to be heading towards where it should be.. I have added a few yesterday. Must be mad.
The MyLotus kit is now on the Boots website at £349 inc. free delivery. It does offer 1396 Boots Advantage card points worth 1p each effectively reducing the price to close to £335.
The Advantage card is well respected in the 'Loyalty Card' industry and popular with its customers. As of today a buyer of a MyLotus kit could get £50 worth of points although that offer ends today but it shows the possibilities of better sales now that Boots is involved.
I dont think its faith, once big funds start to see this then it will rise, ripe for a takeover imo, maybe towards years end when its lead and market share is clearer
Seems a few have faith in this company and are putting their cash into the ring. Bodes well I hope.