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Keep up the good work of highlighting the ambitious 10,000 store count target Vas, you’re doing a great job. Maybe bring up Taat again to highlight how under values we are in comparison especially considering we are in more stores, selling a more diverse range with better branding too!!
There is no confrontation. Please show me an RNS published after 15th February 21 that mentions the US target of 10,000 store target by a round March / April 22 ? I apologise if I have missed it but I could not find a mention at all.
I would have thought its significant if true, nothing to do with spoiling the board.
Hopeful. I am not trolling the RNSs, it was your post that made me wonder and I checked.
Vas, if you spent less time penning war and peace and basically trolling the company at every opportunity, disrupting the bulletin boards at every opportunity, you wouldn’t need to start a thread attacking a 10,000 store target as not being in an RNS when it has been.
The company has mentioned all distributors remain onboard, it has mentioned it is entering all locations previously discussed, and it has mentioned it still expects to get to that that 10,000 RNS’d store count.
Thanks for starting a thread to highlight that the company will be in 10,000 stores around March / April timeline, and don’t forget this is likely to be with more than the products being sold today as well.
Thanks BB. Why the BODs are confident to discuss this target behind closed doors and not make it a legitimate target by confirming its existence in business update RNSs. It's probably the company's most importance target as far as investors are concerned. Its stuff like this that create uncertainty in investors minds and needs to be corrected.
This explains the massive divide and disparity between investors expectations here on this BB when some investors are told one thing, yet the RNSs that most read do not say anything much at all.
Vas,
The 10,000 was also shown as a projection in the Co Presentation that I have seen but was not made available via website.
That is why I asked questions 6 and (especially) 7 in my 15 questions for the GM.
BB2.
The last mention of 10,000 stores target in US was on 15th February 21 a Progress Update
"Overview
· Pivotal distribution agreements in place
o AATAC rollout has commenced with initial 10,000 stores committed during next phase
o Executed previously announced agreement with prominent UK distributor
o Ox Distribution beta-store programme complete
· Legal and regulatory work underway for new market entry
o UK FSA Novel Foods dossier submitted
o EU compliance work underway
https://www.lse.co.uk/rns/ZOE/progress-update-6f3s2nn85wwwrag.html
HopefulDave. I have just read your post again from 14.12 and noticed this extract. "It doesn't mean the company has stood still in the slightest, it has grown massively. It appears the CEO's saying in the AGM and GM that the distributors are all onboard and 10,000 is still the target itself hasn't moved the SP, as confidence is knocked.".
I think one of the troubles is that this 10,000 target of outlets often spoken about on this BB has never appeared in an RNS.
I just quick checked 24 Feb US Update, 16th April Trading Update, 17th May Update, 1st July Business update, 29th July Business update and so on and all CHILL RNS's from February 21 up until to day - there is no mention of a 10,000 US outlet target at all, and no mention of any target for US outlets being on stream sometime in 2022 !
I am now under the impression that the 10,000 outlet US target has possibly been mentioned verbally at AGMs and GMs, but is just info for those attending, and the company have chosen NOT to identify this as one of its core targets this year in an RNS. WHY. This is exactly what ALL investors want to hear.
Can anyone put me straight if i have missed an RNS mentioning this as a target - and also explain where this number came from ? - lets face it, ALL investors should have the same information, and if it does not appear in an RNS then its a wish, more than a target.
Its stuff like this that makes investors feel uneasy. It would be the easiest thing in the world to just place my faith in the story here...but the 10,000 stores target by April 2021 is integral to the development of CHILL success next year. So why no mention in an RNS? not a de-ramp, but an observation - if i am wrong can easily be corrected by those investors with more in depth knowledge here. GL Vas.