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I did read in the strategy update that they were looking into marketing strategy… I would think they wanted to be in a place where their proposition is in a good place where I think it is now … also from their jan update online has seen double digit growth both in November and December which is a good sign and if growth continues up to April even if it’s single digit it will impress the market. I also recal seeing some lofty online growth targets and remember thinking the online market itself won’t be growing at that pace so they must be thinking about stealing market share from pig/pigeon.
This share is going to look so different within a year
One cheap way of doing it would be to simply add. .co.uk on to every shop sign. And windows
I have used CARD website a few times over the last few years and it was “Clunky!”
I’ve just ordered and personalized 2 Birthday Cards on the new website and it’s AMAZING !
I paid 5-76 including 1st Class post for 2 fully personalized cards.
Just for curiosity I went onto MOONPIG.COM and designed 2 very similar cards and their price was 11-20
Moonpig have a membership available for 9-99 per year which gives 33% discount.
They claim to have 250,000 members. Good idea for CARD.
The upshot is CARD website is very similar to MOON and the standard price is HALF !!!
CARD need to start an online advertising campaign and they will destroy MOON
I’ve just bought more CARD
Happy Weekend
Thinking similarly. The sp is rather silly at present - hoping for 125p by Summer. Div possible as an interim which could be July to November. The bod isn't doing much to promote it advertise which surprises me... I guess they have a cunning plan...
So regarding the divi I was reading the capital market update they presented back in may 2023 where they say they would restore dividends if they could maintain a leverage of between 0.5 and 1.5 and they paid of te cbils loan and tranch a of their debt …. They achieved 0.6 leverage and already in mid of 2023 and we know the loans have been paid off in jan 2024. (Think cbils was sorted back in September 2023). So we know they can pay dividends now. How much? Well they said in the capital market update it would be a dividend cover of 2 to 3… so using 3 as a worst case that’s roughly 16m (assuming 48mn PAT) split between 346m shares so around 4.5p per share at minimum…’at a dividend cover of 2 this goes to 7p per share.
When? I don’t have any insight into this…. Any views anyone? They said no dividends as part of fy24 because of the loans but can they announce a special dividend in early fy25 (eg at their April update) using fy24 profit? Otherwise what will they do with all that profit? Paying debt isn’t the answer as they outline in the capital markets their ideal debt in ratios and absolute terms and they have it that now … they spent 15m in capex already in fy24… yeh highest in some time…. I’m hoping for a special dividend announcement early on in fy25 and that they actually do a marketing campaign to show off their website and personalisation credentials… the website is good now and it’s cheaper than Moonpig so it’s time to show that off!
Going to jump in tomorrow now I got some cash. Been watching it for at least 18 months since the last time I sold.
I think the SP is being manipulated down ready for a rise to ££1.25 imo. Well run. Debt down massively, minor possibility of small div. Anyway, see what happens. A lot of people concentrating on a physical card when actually the diversity of gifts and extras has been most important and pushing basket price up. It’s far from just a card shop now
Loads of Algo trades. The crooks. Well they would be in my regulated world. This is concert party stuff. Anyway, just be patient - I've been fooled Top many times before...
Lots of Algo trades driving this down. Just be patient. The idiots who regulate ours markets are clueless and witless. But this is a good company and the sp recovers very quickly when there are a few buyers around...
I’m nervous about tomorrow …Good results might an imply taking market share from card… bad results might imply a weaker greetings card market …either way it’s not good news.
Had to re-read the last few trading statements and annual report to bring some comfort this is solid … though it added to the irritation of the current sp level… what a joke this is
Very shady today even by London standards
Same people pulling the moon strings too imvho
MOON results tomorrow will be very interesting.
They have been spending heavily via acquisitions , technology and recruitment so if sales have not dramatically improved we may see a profit miss !
I sold all of my MOON and bought more CARD.
Little volume today. Just manipulation especially into the close.
I’m hoping a reinstatement of divi will shoot this up… net debt should be at its lowest for years and if we can hit the pbt of 62m then we are some way closer to 2019 levels wheee the price was 1.80…
I would hope divis restored and a price of 1.20 at least…
This market is bnt
Card getting rinsed
Yet Moonpig flying today
Anyone would think results had been made public
Pump and dump
I work close to the Beckenham shop and always look in when passing ! Busy a lot of the time.
That’s interesting… I’m just finding the right price point for me to buy in… I can’t imagine this going much lower at this point in time
Been watching the intra day close
Someone is wanting shares but trying to shake it very very hard
Hold here there is good at the end of the course
There should be some sort of commemorative line for COVID. Bit like Poppy Day
Nipped into the Beckenham High St Card shop on Friday and was pleased it was quite busy - then remembered it's was a couple of days before Mothers Day!
The best thing was that many people were buying items in addition to the cards. Candles, chocolates and balloons etc. Guessing these all have a higher margin.
I did see the sweets - quite a small display of Haribos etc, but a decent addition for impulse buying etc
More good news of another store opening up around Teesside.
https://www.gazettelive.co.uk/news/teesside-news/card-factory-opening-soon-former-28787295?IYA-mail=7f82d2c8-26c9-4f76-a5be-2bf06c4ddb5e
Nope
Just been in my local store for a mother day card… literally a few left…stupidly busy…. got talking to the lady at the counter and she said they’ve beaten their budget… it’s a small but good sign
When they started selling sweets
Yea someone is definitely playing with this looking at intra day moves
Anyone notice three big trades today… one at 409k and another two at 200k each… literally waiting for some funds to clear to buy some more …
Low footfall always a concern bust I believe CF is established enough now as good value so shoppers get what they need when they are there ie. I expect basket size increases in most cases. With the improved placement of general tat am hoping they're keeping the money flowing in. No idea if shipping issues are affecting them but one store I visited had low stock.