I've no comment to make on your missus shopping at Aldi, well I have but you don't want to hear it :) The key to a successful Xmas will be to ensure that there are enough delivery slots available in the run up so shoppers don't get cheesed off and go somewhere else which is something Waitrose learned to their cost. Much easier to keep the customers you have than trying to win the disgruntled ones back. One of the criticisms against Ocado was the additional charge for a xmas delivery for those already paying the smart pass:- 3.3 Priority access to Christmas delivery slots 3.3.1 You will receive priority access to book Christmas delivery slots during a Christmas delivery period before the slots are released generally to all Ocado customers for booking. This means that only customers who sign up BEFORE the first release of Christmas slots - typically early October, will be eligible for priority access to Christmas slots in that year. 3.3.2 The Christmas delivery period is from 20 December to 24 December inclusive. You may book a maximum of 2 deliveries during the Christmas period, of which no more than 1 can be booked for delivery during the period 23 - 24 December. You will have to pay for any slots booked during this period. Further, Ocado Smart Pass members will not be guaranteed Christmas delivery slots (just as they are not guaranteed delivery slots throughout the rest of the year). Ocado Smart Pass members should be aware that Christmas delivery slots are reserved extremely quickly and Ocado disclaims all liability in the event that a Smart Pass member is not able to obtain a Christmas delivery slot. You've been warned !
Just an observation
The misses was in aldi today, (much to my disgust.) She said they now except credit cards which will be part of their plan for maximising profits over the festive season to come. I reckon this will draw in more punters from all the competition including ocado customers. Think ocado need to get rolling with their incentives for the coming months to prevent any losses from their baskets.
Looks like they'll be in the dock next
It was a pleasure, I'm not always bullish on Ocado btw, one of my first posts was slating their finance team for their incompetence which I'd had first hand experience of, they've got their act together since thankfully. I'm not a fan of the shop in shop policy either that they use for supply If Andover doesn't meet expectations I'll be having something to say on that as well but lets get it up and running first and see if it generates those partnerships that have been mooted by the management recently, we also need to see some profits don't we?
Thanks for the output from the Ocado PR department.
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