26 Oct 2011 07:00
Date: | 26 October 2011 |
On behalf of: | NetPlay TV plc ('the Company', 'the Group' or 'NetPlay') |
Embargoed until: | 0700hrs |
NetPlay TV plc
New Five Year Agreement with Channel 5
NetPlay TV plc (AIM: NPT), the interactive gaming company, is pleased to announce that it has signed a new five year broadcast agreement with Channel 5.
This new agreement follows the strong performance that NetplayTV's Supercasino.com brand has illustrated for the past two years on the channel.
NetplayTV has proven that using TV as a customer acquisition tool is a successful model, and this new agreement adds further advertising presence on Channel 5, in addition to its current 23.5 hours teleshopping airtime per week.
Charles Butler, CEO of NetPlayTV, said:
"NetPlayTV's relationship with Channel 5 continues to go from strength to strength and this new five year agreement is further testament to this.
"TV has continued to perform well in terms of both the acquisition of new customers and increasing existing customer loyalty. This new agreement will provide continuity of access to a key source of customer acquisitions, both via the web as well as directly into iPhone, which is a channel to market where we are experiencing significant growth.
"This milestone will enable the Group to further develop its position as the UK's largest interactive TV gaming Company."
Nick Bampton, Commercial Sales Director from Channel 5, added:
"We are really pleased with how our partnership is progressing with NetPlayTV, and the results that their show has produced so far.
"We are looking forward to growing the Supercasino brand together and creating further value in the relationship between the two companies."
For further information please contact:
NetPlay TV plc | www.NetPlaytv.plc.uk |
Charles Butler, Group Chief Executive | Via Redleaf |
Redleaf Polhill | Tel: 020 7566 6720 |
Rebecca Sanders-Hewett /Jenny Bahr | NetPlay@redleafpolhill.com |
Panmure Gordon | |
Katherine Roe | Tel: 020 7459 3600 |
Notes to Editors:
About NetPlayTV plc
NetPlayTV TV plc is listed on the AIM market of the London Stock Exchange (NPT). NetPlayTV TV operates a number of interactive gaming services under an Alderney gaming license, including SuperCasino.com, ChallengeJackpot.com and Bingos.co.uk. These services can also be viewed 24 hours a day live on Sky Channel 866, every evening on FIVE, and 6 nights a week on ITV1.
The Company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.