13 Jul 2009 07:00
| Date: | 13 July 2009 |
| On behalf of: | NetPlay TV plc ('the Company' or 'NetPlay') |
| Embargoed for: | 0700hrs |
NetPlay TV plc
NetPlay TV to launch retail offering with Stanleybet
NetPlay TV plc (AIM: NPT), the interactive gaming company, is launching a new set of live betting products designed for land-based operations. Stanleybet International ('SBI') will be the Company's first distribution partner.
Under the terms of a two year contract SBI, Europe's leading cross-border retail sports betting company, will be rolling out the retail products, initially in 100 of its 1,400 outlets. Retail customers will be able to enjoy all of NetPlay TV's classic branded live table games, such as Live Roulette, on dedicated terminals in each betting shop.
The retail products are being launched by a new division of NetPlay TV, established to roll out the Company's products to other gaming operators and TV companies. The new division will be headed by Guy Templer, former Managing Director of Two Way Gaming Limited, a business recently acquired by NetPlay TV. Guy will take up the role of Business Development Director.
Over the past two years NetPlay TV has shown that live games outperform their computer-generated counterparts by a significant factor. As a result, the Company is now significantly scaling up its business to business activities to enable other operators to take advantage of its branded products and its live gaming infrastructure.
Martin Higginson, CEO of NetPlay TV plc, said:
"Over the past two and half years we have worked hard to perfect our live interactive casino gaming offering. Customers are now demanding more from their gaming experience and we are uniquely positioned to deliver the customer exactly what he or she needs.
"We are extremely pleased to be partnering with Stanleybet International. Their extensive knowledge and expertise in the retail betting space together with their extensive portfolio of retail outlets makes this a very exciting venture.
"Our live interactive TV products beat their equivalent online games by a factor of more than six to one in revenue terms and generate player session lengths of over 90 minutes.
"This new deal with Stanleybet International is a significant milestone for the Group. The move into supplying retail operators is a first for the Company and opens up new global opportunities.
"I would like to welcome Guy and his team to the business. His skills will enable us to move quickly in signing new customers."
Guy Templer, New Business Development Director, added:
"I am delighted to join NetPlay TV in this new role. It is clear the customer demand for live interactive gaming has never been stronger.
"Our products add another dimension to the live dealer experience - they offer truly entertaining, highly interactive game play borne out of our TV heritage. We believe that the next generation of online gaming products will combine high quality video content with a multiplayer gaming experience.
"Stanleybet is a great partner that is ready to innovate and ready to help us develop the next generation of content for Licensed Betting Operators. The distribution power of its estate of 1,400 outlets is, of course, massive."
Enquiries:
| NetPlay TV plc | |
| Martin Higginson, Executive Chairman | www.netplaytv.plc.uk |
| Via Redleaf | |
| Redleaf Communications | Tel: 020 7566 6700 |
| Emma Kane/Mike Ward | netplay@redleafpr.com |
| Panmure Gordon | Tel: 020 7459 3600 |
| Katherine Roe |
Notes to Editors:
Publication photographs are available from Redleaf Communications or www.redleafpr.com
About NetPlay TV plc
NetPlay TV plc is listed on the AIM market of the London Stock Exchange (NPT).
NetPlay TV operates a number of interactive gaming services under a UK, and Malta gaming license, including Supercasino.com, Bingos.com and EuroTeleMillions.com. These services can also be viewed live on television on Sky Channel 866 - 24 hours a day, Freeview Channel 48 from 9pm - 5am and FreeSat Channel 851. The Company recently took over the production of the 'Challenge Jackpot' brand on behalf of Virgin Media Television which airs 24/7 on Virgin Media, Sky and three hours per day on Bravo 2 and Virgin 1.
The Company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.
About Stanleybet International
Established in 1997, Stanleybet International (SBI) is Europe's leading cross-border retail sports betting company with a total of over 1,400 outlets across Europe. Stanleybet International are licensed in the UK, Croatia, Romania and Malta and have grown a ground-breaking cross-border business model and believes in a regulated and competitive cross-border gaming market operating according to the principles of the European Union.