Mirriad Advertising Regulatory News (MIRI)

9 September 2020

Mirriad Advertising plc

("Mirriad" or the "Group")

Mirriad cross lists its shares on the New York OTCQB® Market

Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has qualified for trading on the OTCQB® ("OTCQB Market") in the United States operated by OTC Markets Group Inc ("OTC Market"). Mirriad's ordinary shares of £0.00001 each ("Ordinary Shares") will commence trading today on the OTCQB Market under the ticker symbol "MMDDF". Mirriad's Ordinary Shares will continue to trade on the London Stock Exchange's AIM market under the symbol "MIRI".

Leading the strategic turnaround of the business, Stephan Beringer, CEO of Mirriad, said:

"This is a key stage in Mirriad's development as we drive increased adoption amongst top-tier partners. We know audiences actively prefer our format and the focus is now on scaling the business, building on our unique ability to create brand new revenue streams for advertisers, broadcasters and content creators.

"This listing marks another important step in our strategic plan to access investors interested in the growth journey of Mirriad as we reach new audiences."

The listing on the OTCQB Market will allow Mirriad's Ordinary Shares to be traded by broker-dealers in the United States. To manage demand, Canaccord Genuity LLC and Mirriad's retained Nominated Adviser & Broker, Canaccord Genuity Limited, will act as market makers in the United States and in the UK.

Speaking of the strategic step made by Mirriad, Jonathan Dickson, VP of International Corporate Services at OTC Markets, said:

"We are delighted to welcome Mirriad Advertising plc to the OTCQB Market. With its primary listing remaining on AIM, the OTCQB Market cross trading facility will provide investors in the United States with the ability to access Mirriad's Ordinary Shares in U.S dollars during U.S market hours.

"The OTC Market supports international companies seeking to strengthen visibility and transparency in the U.S. public market. Trading on AIM and on the OTCQB Market will enable Mirriad to efficiently build global investor awareness and provide U.S investors with a seamless trading facility, enabling investors to more easily trade through the broker of their choice."

Mirriad will announce its half-yearly results for the six months ended 30 June 2020, tomorrow on Thursday, 10 September 2020.

John Pearson, Chairman of Mirriad, Stephan Beringer, CEO, and David Dorans, CFO, will host a webinar for analysts and investors at 09.30 BST on 10 September 2020 to provide a briefing presentation following the release of the Group's interim results. If you would like to attend, please contact mirriad@charlottestpartners.co.uk to register and receive dial-in details.

For US and Global investors, a webinar will be hosted by Edison Research on Sept 15 at 10:30am EST, to join please contact Olivia Beaman on olivia.beaman@mirriad.com 

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc.

Nominated Adviser & Broker: Canaccord Genuity Limited

Financial Communications: Charlotte Street Partners

OTC Strategic Advisor: Lansdown Strategic Capital

US Listing: OTC Markets Group:

Notes to editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

About the OTC

OTC Markets Group Inc. (OTCQX: OTCM) operates the OTCQX® Best Market, the OTCQB® Venture Market and the Pink® Open Market for 10,000 U.S. and global securities. Through OTC Link® ATS and OTC Link ECN, OTC Markets connect a diverse network of broker-dealers that provide liquidity and execution services. This enables investors to easily trade through the broker of their choice and empower companies to improve the quality of information available for investors.

OTC Markets Group is the U.S home to many of the world's largest established brands such as Roche, adidas, Heineken, Marks & Spencer's and Danone.

ENDS