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Last checked at 
2 Aug 2021 16:09
2 August 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
Director dealing
Mirriad Advertising plc, the leading in-content advertising company, announces it was informed on 30 July that, on the same day, John Pearson, Chairman of the Company purchased 70,000 ordinary shares of £0.00001 pence each in the capital of the Company ("Ordinary Shares"), at a price of 35 pence each
Following the purchase, John Pearson has increased his beneficial interest in the Company to 261,666 Ordinary Shares, representing 0.09 per cent of the issued share capital of the Company.
John Pearson, Chairman of Mirriad, said: "This latest investment underlines my confidence in the business, its leadership, and its pathway to long-term growth despite challenging recent market conditions. I now look forward to further progress, in line with the stated strategic approach, to further increase available inventory and secure additional partner agreements to develop a robust and diverse demand pipeline."
ENDS
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Simon Bridges
Richard Andrews
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.
Mirriad currently operates in the US, Europe and China.
PDMR Share Dealings - Further information
The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement.
1 | Details of the person discharging managerial responsibilities / person closely associated | |||||
a) | Name | Mr John Pearson | ||||
2 | Reason for the notification | |||||
a) | Position / status | Non-Executive Chairman | ||||
b) | Initial notification / amendment | Initial | ||||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
a) | Name | Mirriad Advertising plc | ||||
b) | LEI | 213800ZKOK9GIME7HE62 | ||||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
a)
| Description of the financial instrument, type of instrument Identification code | Ordinary Shares of £0.00001 each ISIN: GB00BF52QY14 | ||||
b)
| Nature of the transaction | Purchase of 70,000 Ordinary Shares | ||||
c)
| Price(s) and volume(s)
|
Purchase of Ordinary Shares:
| ||||
d) | Aggregated information - Aggregated volume - Price | Purchase of Ordinary Shares: 70,000 Ordinary Shares 35 pence Total: £24,500
| ||||
e) | Date of the transaction | 30 July 2021 | ||||
f) | Place of the transaction | London Stock Exchange, AIM Market | ||||
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