Mirriad Advertising Regulatory News (MIRI)

Mirriad Advertising plc

("Mirriad" or the "Group")

28 September 2020

Issue of Equity

Mirriad, the computer vision, technology and AI platform company, announces that following the exercise of share options under the Company's Unapproved Share Option Scheme, application has been made for 253,576 new ordinary shares of £0.00001 pence each ("Ordinary Shares") to be admitted to the London Stock Exchange's AIM market, which will rank pari passu with the Company's existing Ordinary Shares, and admission to trading is expected to be effective on 2 October 2020 ("Admission").

Following Admission, the Company will have 213,361,826 Ordinary Shares in issue with each share carrying the right to one vote. This figure may be used by shareholders as the denominator for the calculations to determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc.

Nominated Adviser & Broker: Canaccord Genuity Limited

Financial Communications: Charlotte Street Partners

Notes to editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

ENDS