Sign In
Last checked at 
29 Oct 2025 10:33
29 October 2025
Â
Mirriad Advertising plc
("Mirriad" or the "Company")
Â
Director dealing
Â
Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that, in order to effect a "Bed and SIPP" transaction, James Black, Chairman of Mirriad, has today sold 8,000,000 ordinary shares in the Company ("Ordinary Shares") from his nominee account at a price of 1.0103p per share and then repurchased via his Self-Invested Personal Pension ("SIPP") 8,000,000 Ordinary Shares at a price of 1.0105p per share.
Â
As a result of these trades, James Black's total beneficial interest in Mirriad shares remains unchanged at 8,240,000 Ordinary Shares, equivalent to 0.05% of the Company's total issued share capital. Further information is set out in the table below.
Â
Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMRs") and persons closely associated ("PCA") with them.
Â
NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES | ||
1 | Details of the person discharging managerial responsibilities / person closely associated | |
a) | Name | James Black |
2 | Reason for the notification | |
a) | Position/status | Chairman |
b) | Initial notification/amendment | Initial notification |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
a) | Full name of the entity | Mirriad Advertising plc |
b) | Legal Entity Identifier Code | 213800ZKOK9GIME7HE62 |
4 | Details of the transaction(s) | |
a) | Description of the financial instrument, type of instrument | Ordinary Shares of ÂŁ0.00001 each |
b) | Identification Code | GB00BF52QY14 |
c) | - Nature of the transaction | Sale of Shares from nominee share account and re-purchase of shares by a SIPP account |
d) | Currency | GBP - British Pound |
e) | Price(s) and Volume(s) | Sale of 8m Ordinary Shares at 1.0103 pence per share and repurchase of 8m Ordinary Shares at 1.0105 pence per share |
f) | Aggregated Information - Price - Volume - Total | N/A |
g) | Date of transaction | 29 October 2025 |
h) | Place of transaction | London Stock Exchange AIM |
  | ||
Â
ENDS
Â
For further information please visit www.mirriad.com or contact:
Â
Mirriad Advertising plc Louis Wakefield, Chief Executive Officer James Black, Non-executive Chairman  | Tel: +44 (0)20 7884 2530 mirriadplc@miriad.com |
Nominated Adviser & Broker: Allenby Capital Limited James Reeve (Corporate Finance) Matt Butlin / Lauren Wright (Sales and Corporate Broking) | Tel: +44 (0)20 3328 5656 |
Â
About Mirriad
Â
The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
Â
Mirriad currently operates in the Europe and India.
Â
Follow the stocks
