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Last checked at 
29 Oct 2025 10:33
29 October 2025
Mirriad Advertising plc
("Mirriad" or the "Company")
Director dealing
Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that, in order to effect a "Bed and SIPP" transaction, James Black, Chairman of Mirriad, has today sold 8,000,000 ordinary shares in the Company ("Ordinary Shares") from his nominee account at a price of 1.0103p per share and then repurchased via his Self-Invested Personal Pension ("SIPP") 8,000,000 Ordinary Shares at a price of 1.0105p per share.
As a result of these trades, James Black's total beneficial interest in Mirriad shares remains unchanged at 8,240,000 Ordinary Shares, equivalent to 0.05% of the Company's total issued share capital. Further information is set out in the table below.
Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMRs") and persons closely associated ("PCA") with them.
NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES | ||
1 | Details of the person discharging managerial responsibilities / person closely associated | |
a) | Name | James Black |
2 | Reason for the notification | |
a) | Position/status | Chairman |
b) | Initial notification/amendment | Initial notification |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
a) | Full name of the entity | Mirriad Advertising plc |
b) | Legal Entity Identifier Code | 213800ZKOK9GIME7HE62 |
4 | Details of the transaction(s) | |
a) | Description of the financial instrument, type of instrument | Ordinary Shares of £0.00001 each |
b) | Identification Code | GB00BF52QY14 |
c) | - Nature of the transaction | Sale of Shares from nominee share account and re-purchase of shares by a SIPP account |
d) | Currency | GBP - British Pound |
e) | Price(s) and Volume(s) | Sale of 8m Ordinary Shares at 1.0103 pence per share and repurchase of 8m Ordinary Shares at 1.0105 pence per share |
f) | Aggregated Information - Price - Volume - Total | N/A |
g) | Date of transaction | 29 October 2025 |
h) | Place of transaction | London Stock Exchange AIM |
| ||
ENDS
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc Louis Wakefield, Chief Executive Officer James Black, Non-executive Chairman
| Tel: +44 (0)20 7884 2530 mirriadplc@miriad.com |
Nominated Adviser & Broker: Allenby Capital Limited James Reeve (Corporate Finance) Matt Butlin / Lauren Wright (Sales and Corporate Broking) | Tel: +44 (0)20 3328 5656 |
About Mirriad
The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
Mirriad currently operates in the Europe and India.
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