Live Company Regulatory News (LVCG)

26 June 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

UPDATE ON KPOP

LVCG PLC is pleased to provide an update on the various K-POP events occurring in 2023.

Madrid

Ticket sales are now over 50% and increasing daily LVCG is expecting to announce a merchandising agreement with a UK company later this week.

London

The Company expects ticket sales to commence in early July and will update the market as soon as this is confirmed.

Streaming

Conversations with regards to streaming are ongoing and will be announced in due course in line with the Company's strategy to open up their KPOP offering to other overseas markets. Conversations are ongoing with potential partners.

Sponsorship

Key sponsorship is in the process of being agreed with three partners and full details will be announced in due course together with the individual sponsors.

The Company's next edition of it's magazine Live Company Style will be released in mid-July and will contain further details on the events in Madrid and London.

Enquiries:

About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

· BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

· LVCG owns the brand KPOP Lux and is the Executive Producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

KPOP - the company owns the rights to the K.Flex brand is a partner and the Executive Producer of K.Flex in Frankfurt. 

· StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

· Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.