Live Company Regulatory News (LVCG)

22 May 2019

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

LICENSING AND MERCHANDISING AGREEMENT WITH LICENSING MANAGEMENT INTERNATIONAL LIMITED

Live Company Group Plc (AIM: LVCG, "the Company") is pleased to announce that the Company has entered into a licensing and merchandising agreement ("Agreement") with Licensing Management International Limited ("LMI").

Under the terms of the Agreement, LMI has been appointed as the Company's agent in respect of identifying partners for the licensing and merchandising of BRICKLIVE branded merchandise and products to be sold at the Group's BRICKLIVE shows, tours and events. The Agreement will be in place until 31 December 2025.

LMI is a strategic marketing consultancy and licensing management firm that offers brand licensing worldwide. LMI was established in the early 1980s to handle the European licensing for George Lucas's original Star Wars trilogy and then dealt with the National Football League European Licensing Programme, as well as developing the global Davis Cup licensing programme on behalf of the International Tennis Federation. LMI provides services to both major corporations and medium sized companies and is currently working with international brands such Game of Thrones, Nestle and Shell.

LMI will be attending the Licensing Expo, the World's Largest Licensing Trade Show between 4 and 6 June 2019, to discuss BRICKLIVE licensing and merchandising opportunities with agents, manufacturers and licensees.

David Ciclitira, Executive Chairman of Live Company Group, said "I'm thrilled the Company has partnered with LMI to accelerate the BRICKLIVE merchandising strategy of products to be sold at BRICKLIVE shows, tours and events. LMI has a wealth of experience in both merchandising and licensing products and goods, working successfully with well known, global franchises, such as Game of Thrones, and I'm therefore delighted to be working with LMI to develop the BRICKLIVE products."

Enquiries

Live Company Group Plc Tel: 020 7225 2000

Ruth Cunningham, Chief Operating Officer

Strand Hanson Limited (Nominated Adviser) Tel: 020 7409 3494

Stuart Faulkner / Richard Tulloch / James Dance

Shard Capital Partners LLP (Broker) Tel: 0207 186 995

Damon Heath

About the Group Companies:

Brick Live Group

Brick Live is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy - LEGO® bricks. BRICKLIVE actively encourages all to learn, build and play, and provides an inspirational central space where like-minded fans can push the boundaries of their creativity. Brick Live Group is not associated with the LEGO Group and is an independent producer of BRICKLIVE.

Parallel Live Group

Parallel Live owns the rights to promote BRICKLIVE in the USA. It is responsible for running and promoting those shows through its US joint venture, Parallel Three Six Zero together with its joint venture partner Live Nation Entertainment, Inc. The first show was held at The Star in Frisco, Dallas, Texas in January 2019.

Bright Bricks

Bright Bricks Ltd was established in 2010 and has built over 1,000 models made from more than 60 million LEGO® bricks since then. Clients include major blue chip companies such as: Rolls-Royce, Google, BT, Land Rover, Warner Brothers, LEGO Group, General Electric, The National Gallery, Maersk and Lufthansa.

Websites: www.livecompanygroup.com, www.brightbricks.com and www.brickliveusa.com