Live Company Regulatory News (LVCG)

22 November 2019

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

EXPANSION OF NICKELODEON PARTNERSHIP TO INTERNATIONAL MARKETS

AND BRICKLIVE ZOO UPDATE

Live Company Group plc (AIM: LVCG) is pleased to announce that it has reached an agreement for the expansion of the territories in which it can produce and exhibit themed tours associated with the Nickelodeon brand, including Nick Jr. as well as an update in respect of the Group's BRICKLIVE Zoo programme.

NICKELODEON

On 12 June 2019, the Company announced it had secured a partnership with Nickelodeon UK Limited ("Nickelodeon UK") to produce themed tours associated with Nickelodeon's properties, including PAW Patrol, Top Wing and Shimmer and Shine throughout the UK, Ireland, the Channel Islands and Isle of Man.

Following successful tours in the UK, the Group's wholly owned subsidiary, Brick Live International Limited ("BLIL"), has entered into an addendum to the UK agreement with Nickelodeon UK and Viacom International Media Networks ("VIMN") (the "Agreement").

Under the terms of the Agreement, the parties have agreed to expand the territories in which the Group can produce and exhibit themed tours associated with the Nickelodeon brand, including Nick Jr., to cover all countries globally (excluding the United States of America, including Puerto Rico). The parties also agreed that Nickelodeon UK's rights, obligations and liabilities under the UK Agreement shall be novated to VIMN.

The Group will continue to have the rights, through to the end of 2024, to produce and create themed tours associated with certain Nickelodeon and Nick Jr. properties, including, inter alia, PAW Patrol, SpongeBob SquarePants and Top Wing, in return for a royalty fee based on the revenues of the themed tours.

The Group will work with existing and new partners to facilitate the rollout of the Nickelodeon-themed BRICKLIVE tours internationally.

VIMN, Nickelodeon UK's parent company, is a division of Viacom Inc., is home to the leading portfolio of global, multi-platform entertainment brands with channels in over 180 countries and include the iconic brands such as, but not limited to the Nickelodeon, Comedy Central, MTV and the Paramount Network.

Andy Smith, Deputy Chairman of BRICKLIVE Group said: "We are thrilled to be expanding our IP Programme globally, and we are very excited to be working with Viacom International Media Networks to deliver themed tours of some of their most popular kids TV shows. Our relationship with the Nickelodeon UK team has gone from strength to strength, and I'm very grateful for their input to enable the Group to secure rights to the Nickelodeon brand across additional international markets.

The initial feedback from our customers of the PAW Patrol BRICKLIVE Tour in Blackburn Town Centre this summer has been overwhelmingly positive, so to take that success and expand on a global platform, is transformational for the Group and the BRICKLIVE brand."

BRICKLIVE ZOO Programme

Building upon the success of the Group's BRICKLIVE Brickosaurs tour at Marwell Zoo earlier this year, the Company is pleased to announce that its wholly-owned subsidiary, BLIL, has entered into a new two year contract with Marwell Wildlife, UK to provide themed tours that will be exhibited between April and September 2020 and 2021 at Marwell Zoo. The Group is working with Marwell Zoo to develop the concepts for these future tours.

Continuing the success of the Group's BRICKLIVE Zoo programme, the Group has also signed contracts for themed tours in 2020 with Knowsley Safari, UK and Royal Burgers' Zoo in the Netherland.

The BRICKLIVE Zoo programme continues to go from strength to strength, demonstrating the popularity of our larger themed tours, which provide educational and interactive content that continues to attract existing and new customers to these venues year on year.

The Agreement with VIMN and the continued addition of tours and events for 2020 and beyond, provides the Group with increased forward visibility and gives the Board further confidence in the current market expectations for 2020, which remain unchanged.

David Ciclitira, Chairman LVCG "I'm delighted to report the continued progress that BRICKLIVE has made since our Super Series events, with a strong pipeline of events already scheduled for 2020.

I'm very excited with the long term global contract with Viacom for Nickelodeon themed tours and this, along with our BRICKLIVE Exhibitions and the BRICKLIVE Zoo programme, will be the cornerstone of the Group going forward.

We now have a network of global partners, which is a key strength of the BRICKLIVE brand, and we expect this to grow further in 2020 and beyond, illustrating the growth and appeal of the Group over the last 24 months."

Enquiries:

Live Company Group Plc Tel: 020 7225 2000

David Ciclitira, Chairman Live Company Group

Ruth Cunningham, Chief Operating Officer

Strand Hanson Limited (Nominated Adviser) Tel: 020 7409 3494

Stuart Faulkner / Richard Tulloch / James Dance

Shard Capital Partners LLP (Broker) Tel: 020 7186 9952

Damon Heath

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014.

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment Company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Website: www.livecompanygroup.com.

About Nickelodeon Network

The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does - Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK's first-ever Nick theme park, Nickelodeon Land, the messiest music festival for kids, SLIMEFEST.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.