Gfinity Regulatory News (GFIN)

2 March 2015

Gfinity plc

("Gfinity" or the "Company")

Gfinity appoint eSport grandee as Creative Director 

Gfinity name former DreamHack, CEO, Robert Ohlen as Creative Director

Gfinity (AIM: GFIN), a leading eSports business, is pleased to announce that it has appointed Mr. Robert Ohlen to the newly-created role of Creative Director with immediate effect.

Mr. Robert Ohlen will be tasked with ensuring Gfinity continue to provide the most innovative and cutting edge eSports spectacles, while establishing their position as the premier choice for gamers and eSports enthusiasts throughout the world.

Robert has over 10 years' experience in eSports and is the former CEO of DreamHack, the world's largest local area network ("LAN") computer festival. After purchasing DreamHack from its two founders in 2006 he led the company through year on year growth to become the largest LAN event provider in the world. DreamHack's Winter 2014 event, held between 27 - 30 November 2014 in Sweden, hosted more than 25,000 visitors.

Neville Upton, Co-founder and Chief Executive Officer of Gfinity, said: "This is tremendous news for Gfinity and Robert's extensive knowledge and experience of eSports speaks for itself. When he took over DreamHack in 2006 it was a fledgling, sub cultural Swedish event and over the next seven years he transformed it into a mainstream eSports event that was and is still the envy of the eSports world. Robert is a grandee of eSports and is one of the industry's most recognised personalities and we are delighted he has joined us at Gfinity"

Robert Ohlen, Creative Director of Gfinity, said "I am very excited to be a part of the Gfinity team and I believe that we will create a trail-blazing entertainment company for the eSports community. I am here for the players and viewers of eSports, so buckle up, let's go."

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About Gfinity

Gfinity is a leading UK-based eSports company serving, in co-operation with games publishers, a rapidly-growing community of on-line gamers worldwide. Founded in September 2012, the Company has established a popular on-line brand, gfinity.net, where gamers can compete, socialise and enjoy a wide range of content relating to electronic games on a proprietary technology platform. This platform enables Gfinity to run a regular roster of on-line competitions, leagues and ladders with the opportunity for gamers to enter and potentially win substantial prize money and/or pit their skills against professional and widely-followed ''star'' players.

Gfinity registered users can enter these events and competitions either without charge or on a pay-to-enter basis. In addition Gfinity hosts live tournaments, the most recent of which was G3, an event that attracted 3,830 ticket paying spectators and achieved 8.7 million on-line views over a single weekend. These events are based around several of the industry's best selling games such as Call of Duty: Advanced Warfare, FIFA 2015, CS:GO, StarCraft and Halo.

Gfinity has quickly become a widely-recognised "destination" for gamers in the UK and internationally, typically aged 18 - 34 years old. The growing user base - growth in registered user base increased from 43,387 as at 30 June 2014 to approaching 300,000 in December - and the demographic of Gfinity's audience, together with the sheer numbers who view Gfinity's events online, provide brand owners and advertisers with an attractive environment in which to promote their products and services, as well as offering Gfinity the opportunity to generate significant revenues over the long term. Gfinity website: www.gfinityplc.com