Gfinity Regulatory News (GFIN)

21 April 2016

Gfinity plc

("Gfinity" or "the Company")

Gfinity partners with Microsoft to launch exclusive Xbox One App

Gfinity launches first of its kind, bespoke Tournament Builder application for Xbox One users

Gfinity (AIM: GFIN), a leading eSports business, is pleased to announce the global launch of its Tournament Builder App ("The App"), exclusively for Xbox One users.

The Tournament Builder App, which will appear on the Xbox One dashboard, provides gamers of all levels with a facility in which they can compete online via Gfinity.net. The bespoke application will, for the first time, enable Xbox One users to create and manage their own league, ladder and cup competitions for any game that can be played on the Xbox One console. It will give players a new level of access to the Gfinity platform, an enhanced tournament management system and an all-round improved gaming experience.

Neville Upton, Chief Executive Officer of Gfinity, said: "We are delighted to announce the launch of our Tournament Builder App on Xbox One which will enhance the Gfinity offering and enable us to reach Xbox One's 18 million users globally, offering this new larger audience the opportunity to interact with the Gfinity brand. We look forward to continuing our innovative development, expanding our reach and establishing ourselves as a platform for gamers of all levels who want to collaborate and enjoy playing online"

The launch of the App is part of Gfinity's stated strategy to invest in the business to build its reputation with game publishers, prospective sponsors and the wider eSports community by developing a range of assets, which provide it with unique capability within the industry and a strong platform from which to monetise.

The App is part of an ongoing collaboration and strengthening of ties between Gfinity and Microsoft. In November 2015, Gfinity were selected by Microsoft to host the UK Halo World Championship 2016, which took place in January 2016 and are currently hosting Xbox's European FIFA 16 Play Like a Legend Championship for the second successive year. Both tournaments use online ladders and culminate in live finals at the Gfinity Arena in London.

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About Gfinity

Gfinity is a leading UK-based eSports company serving, in co-operation with games publishers, a rapidly-growing community of on-line gamers worldwide. Founded in September 2012, the Company has established a popular on-line brand, gfinity.net, where gamers can compete, socialise and enjoy a wide range of content relating to electronic games on a proprietary technology platform. This platform enables Gfinity to run a regular roster of on-line competitions, leagues and ladders with the opportunity for gamers to enter and potentially win substantial prize money and/or pit their skills against professional and widely-followed ''star'' players.

Gfinity has quickly become a widely-recognised "destination" for gamers in the UK and internationally, typically aged 18 - 34 years old. The growing user base and the demographic of Gfinity's audience, together with the sheer numbers who view Gfinity's events online, provide brand owners and advertisers with an attractive environment in which to promote their products and services, as well as offering Gfinity the opportunity to generate significant revenues over the long term. Gfinity website: www.gfinityplc.com 

About eSports

The global eSports market is estimated to be worth around $747m (£504.5m), with 188 million viewers worldwide according to October 2015 figures from Superdata. Predictions for the total market worth by 2018 are $1.9bn (£1.28bn) with additional revenue expected from betting sites and amateur tournaments.