Gfinity Regulatory News (GFIN)

Gfinity appointed esports strategy development partner of Saudi Pro League

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider has been appointed by Saudi Pro League (SPL) as the exclusive esports strategy development partner. 

SPL is responsible for the management and organisation of the top division of professional football in Saudi Arabia. A core ambition of SPL is to strengthen its digital offering, driven by gaming, to increase fan engagement for the league and grow a global audience.

Gfinity's appointment is with immediate effect and its first assignment is to help bring forward SPL's virtual football gaming strategy with an emphasis on grassroots' competition, gameplay, and live experiential events. It will gather input from SPL's key stakeholders, including the Saudi Esports Federation (SEF), to create this multiyear programme.

The Kingdom of Saudi Arabia (KSA) is one of the world's fastest growing gaming nations, benefitting from having two thirds of its population under the age of 35. Saudi Arabian esports and gaming company Savvy Games Group recently announced a $38bn investment strategy to establish KSA as a centre for esports and gaming by 2030.

SPL Chairman Abdulaziz Alafaleq said:

"At SPL, we are strengthening every aspect of how fans access, engage with, and enjoy our league and Saudi football. 

"We are also aware of how fans' consumption of sports is changing. A younger demographic, globally dispersed and connected by technology, makes digital and gaming an important part of our journey to meet the growing demand for SPL and its products. 

"Our ambition is to make SPL a leader in the future of football gaming, to provide new products and opportunities which connect fans, engage them with SPL and share the excitement of Saudi football.

"We are delighted to work with the team at Gfinity to deliver these ambitions." 

John Clarke, CEO Gfinity said:

"We are excited to work with SPL and its stakeholders to develop their multiyear esports strategy. KSA is fast becoming one of the world's leading gaming epicentres fuelled by a young population, their passion for gaming and significant investment by the government in every area of the gaming ecosystem. Gfinity will utilise its years of experience working with leading sports rights holders such as Formula 1 and the English Premier League to create a world leading structure and programme."

ENDS

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About Gfinity

Gfinity is a leading media and technology company in the fast-growing esports and gaming sector. Founded in late 2012, Gfinity established itself as esports and community engagement experts. More recently, the company's business model has evolved to reflect the rapidly developing gaming market, sharpening its strategic focus, based on 3 distinct areas:

Gfinity Digital Media is made up of 11 sites that reach more than 15 million monthly unique active users and delivers 75 million impressions per month across its social network of over 7,000,000 followers.

The Gfinity Engagement Platform (Athlos) is a fully configurable, white-label, bespoke solution, designed to maximise community engagement through competitive play, and is already trusted by some of the world's biggest gaming and esports organisations.

Our JVs and Partnerships - Esports Solutions - allow the Company to benefit from co-owned ideas, working with partners who value and benefit from Gfinity's expertise, to create products such as the Global Racing Series with Abu Dhabi Motorsport Management, and esports activities for Manchester United FC, and Formula 1.

About Saudi Pro LeagueEstablished in 2008, Saudi Pro League (SPL) oversees the management and organization of the highest league for professional football in Saudi Arabia. SPL operates an 'open league' with a promotion/relegation system and, since its establishment, SPL has grown in recognition, and is currently 1st in the Asian Football Confederation rankings. (Source: AFC Clubs Competitions Ranking, Transfer Market).