Gfinity Regulatory News (GFIN)

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Gfinity plc

("Gfinity" or the "Company")

Eleven Sports to broadcast new Elite Series esports tournament

Broadcaster to screen first season of the new Gfinity Elite Series in multiple geographies

Gfinity plc, a leading esports company, announces it has signed a contract with Eleven Sports to broadcast its newly launched Elite Series, which commenced on Friday 7 July at the Gfinity Arena in London. Eleven Sports will broadcast the content on their TV channels in the United States of America, Belgium, Luxembourg, Italy, Poland, Singapore and Taiwan, bringing the action into more than 70 million homes.

Eleven Sports will show live and on-demand coverage of the competition along with preview and review shows, behind the scenes footage, documentary and magazine content and industry interviews and features. This presents a unique opportunity for Gfinity to extend the reach of the Elite Series, building its long term commercial potential and for Eleven Sports to introduce fans of traditional sports to esports.

As previously announced, the Elite Series tournament will see eight professional esports teams compete over nine weekends of head-to-head gameplay in a bid to win the Elite Series title and showcase their skills on the world stage, marking an important milestone in the significance and growth of the UK esports scene.

Neville Upton, Chief Executive of Gfinity, said: "We are very excited to work with Eleven Sports as they are an excellent partner to deliver top quality broadcasting to the key markets where esports matters the most. Eleven Sports distribute some of the biggest sporting events which makes them a natural fit for all the competitive video game action that the Elite Series has to offer in full HD, globally."

Danny Menken, Group Managing Director, Eleven Sports, said: "esports is growing rapidly worldwide and we are thrilled to agree this deal with Gfinity to bring a slice of the action to fans in every one of our markets. Gfinity aims to create a community where gamers can play, share, watch and learn via dynamic and engaging content. This makes it the perfect partner for Eleven Sports in line with our strategy to bring fans close to the action, creating a go to destination where a community of dedicated and passionate millennial fans can access a diverse range of content that is tailor-made for them."

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About Gfinity

Founded in 2012, Gfinity has quickly established itself as one of the world's leading esports business. The London-based company enjoys strong relationships with game publishers, players and the wider esports community and has built a reputation for delivering top quality esport competitions, both on-line and off-line, and producing industry leading esports broadcasts.

Gfinity has over 700,000 registered users eligible to compete in its online esport competitions. Gfinity stages world leading off-line events in which the world's top esport players travel to the Gfinity Arena in London to take part in competitions broadcast on-line to millions of viewers worldwide. Gfinity stages live esports events featuring top video gaming titles, across PCs, consoles and mobile devices.

Gfinity monetises the strong position that it has created through a combination of sponsorship, advertising, broadcast income relating to Gfinity's own events and through fees received for creating and delivering bespoke events for sponsors and game publishers seeking to engage with the esports community.

About Eleven Sports:

Founded in 2015, Eleven Sports is an award-winning global sports provider dedicated to delivering world-class international and domestic sports and lifestyle entertainment. Eleven Sports delivers almost 20,000 LIVE hours of top class sporting action, available in 70 million homes worldwide in Belgium, Luxembourg, Italy, Poland, Singapore, Taiwan and the United States. Each country receives up to 4,000 hours of live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming. The channels are 24/7, multiscreen, full HD and locally produced to the highest international production standards, with local language commentary.