Gfinity Regulatory News (GFIN)

Gfinity plc

("GFIN" or "the Company")

Partnership Agreement with Futhead.com

Launch of global FIFA 16 eSports Tournament

Gfinity plc (AIM:GFIN), a leading eSports business, announces that it has signed a partnership agreement with Futhead.com, the largest FIFA Ultimate Team community in the world, to operate a series of FIFA 16 Ultimate Team competitions on Gfinity's market leading eSports tournament platform.

FIFA Ultimate Team ("FUT"), is a game mode in the FIFA 16 video game where users can build their own personal teams from real world players across all licensed leagues and Futhead.com is the world's leading FUT community website and online database. The online tournaments will commence on 10 June 2016, in line with the start of the Euro 2016 Football Championship. Gfinity will be hosting six online competitions per week to be played on FIFA 16 for Xbox One in Europe and North America.

The Gfinity eSports platform provides the tournament with an online platform for aspiring professional video gamers to demonstrate their talent and compete against other European and North American players over the internet to take home some of the coveted $25,000 prize money, planned for the first year of the partnership, which is to be provided by Futhead.com.

The global FIFA 16 FUT eSports schedule provides Gfinity with the opportunity to attract the entire Futhead.com community, which boasts over 6 million monthly unique active users, onto its platform.

Sam Van Tilburgh, Head of Marketing at Gfinity Plc said: "This is a really exciting time for global FIFA 16 fans. As we found with the 'Play Like a Legend' Championship presented by Xbox, there is a huge appetite for competitive FIFA, both in Europe and the Americas. Numerous players who started out on Gfinity have gone on and signed with major teams such as Epsilon, Hashtag United F.C. and even West Ham United F.C. This partnership gives the scene the opportunity that it has been craving and we expect to see some great competitions and the emergence of some new champions."

Dan Paulson, Futhead.com Founder and VP of Content at Curse Ltd. said: "We are extremely excited to partner up with Gfinity with this endeavour. Our passion has always been in providing FIFA fans with features and tools that encourage interactions and community building, and the Futhead Cups are the next step in that mission. We look forward to seeing some awesome competitions and building a competitive community that FIFA players love."

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About Gfinity:

Founded in 2012, Gfinity has quickly established itself as one of the world's leading eSports companies. The London-based business enjoys strong relationships with game publishers, players and the wider eSports community and has already built a strong reputation for delivering high quality competitions, both on-line and off-line, and producing industry leading eSports broadcasts.

The Company has over half a million registered users, eligible to compete in its online competitions and stages world leading off-line events, which see the top players in the world across a range of eSports titles travel to the Gfinity Arena in London to take part in competitions, which are broadcast on-line to millions of viewers around the world. The Company stages events featuring a number of top video gaming titles, across PCs, consoles and mobile devices.

The Company monetises the strong position that it has created through a combination of sponsorship, advertising, broadcast income relating to Gfinity's own events and through fees received for creating and delivering bespoke events for sponsors and game publishers seeking to engage with the eSports community.

About Futhead:

FIFA Ultimate Team ("FUT"), is a game mode in FIFA 16 video game where users can build their own personal teams from real world players across all licensed leagues. Futhead.com is the world's leading FIFA Ultimate Team community website and online database. Having launched in February 2012, Futhead is the go-to hub FIFA fans use to build and research their 'all-star' FUT squads. In addition to this, Futhead boasts over 1.2 million active users and registers over 6 million unique visitors per month.