Eagle Eye Regulatory News (EYE)

22 September 2015

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

Director Dealing

and

Issue of Shares

Eagle Eye announces that it was notified on 21 September 2015 that Phill Blundell, Chief Executive Officer, and Steve Rothwell, Chief Technology Officer, sold 50,000 and 100,000 ordinary shares of 1p each in the Company ("Ordinary Shares") respectively at a price of 235 pence per Ordinary Share.

Following these transactions, Mr Blundell's beneficial interest in the Company consists of 260,976 Ordinary Shares, representing 1.18% of the Ordinary Shares in issue, and Mr Rothwell's beneficial interest in the Company consists of 1,611,672 Ordinary Shares, representing 7.28% of the Ordinary Shares in issue.

Additionally, the Company announces that on 18 September 2015 the Company issued 14,020 new Ordinary Shares in order to satisfy the exercise of certain options by an employee. Application has been made to the London Stock Exchange for admission to trading of the new Ordinary Shares on AIM ("Admission"). It is expected that Admission will take place at 8:00 a.m. on 25 September 2015 and that dealings in the new Ordinary Shares on AIM will commence at the same time.

Eagle Eye's enlarged issued ordinary share capital immediately following the issue of the new Ordinary Shares will be 22,158,286 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify an interest in, or a change in interest in, the share capital of the Company under the Disclosure and Transparency Rules.

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About Eagle Eye

Eagle Eye is a UK leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.

The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.

The UK promotions market is currently transitioning through substantial change as both retailers and consumers are moving away from paper and plastic to digital. Last year there were in excess of 730 million coupons redeemed in the UK (Valassis 2014), and 16 billion digital coupons redeemed worldwide (Statista 2014).

The Eagle Eye AIR platform comprises four key products: Eagle Eye Promote - for the management of offers and promotions, Eagle Eye Gift - for gift cards and customer care, Eagle Eye Reward - for loyalty and reward schemes and Eagle Eye Engage - for digital messaging. These four products enable the Company's customers to deliver targeted promotions, gift vouchers and rewards to consumers in real time, in a simple and secure way, across multiple marketing communications channels including email, SMS messaging and loyalty apps. The promotions can be redeemed securely by the consumer through any enabled point of sale channel.

The Company's current customer base comprises leading names in UK grocery, retail and hospitality including Asda, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Sainsbury's, Tesco, Thomas Pink and Young's.

The Group is headquartered in Guildford and has an office in Manchester.