Eagle Eye Regulatory News (EYE)

26 May 2016

Eagle Eye Solutions Group PLC

("Eagle Eye" or "Company")

Appointment of Chief Sales Officer

Eagle Eye, the SaaS technology company that validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, is pleased to announce the appointment of Helen Slaven as Chief Sales Officer.

Helen's arrival strengthens Eagle Eye's commitment to driving its commercial success as a leader in the digital marketing industry. As an experienced operator in both retail and technology sectors, Helen will leverage her extensive experience and international network of contacts, to help connect retailers and brands to the Eagle Eye AIR platform. Helen will report directly to CEO Phill Blundell, further strengthening Eagle Eye's senior management team which was bolstered recently by the appointment of former Tesco deputy CEO, Tim Mason, as Non-Executive Chairman.

Helen was formerly CEO of BT's retail technology arm, BT Expedite, as well as VP Retail for Torex as part of their UK turnaround and subsequent sale to Micros. She joins from Ascential Group Plc where she latterly served as CEO for Planet Retail, the leading Global Retail Intelligence portal working with major grocery retailers and FMCG brands.

Phillip Blundell, CEO of Eagle Eye, commented: "Helen's sales background and industry network will be invaluable as we continue to extend our sales capability to support our rapid growth plans and better serve our existing customers. I am delighted to welcome Helen to the Eagle Eye senior management team and look forward to working together as Eagle Eye continues to deliver its growth strategy."

Helen commented: "Eagle Eye has demonstrated strong momentum in the last 12 months, signing both UK and international tier one grocers to its platform. I'm excited to be joining at such a pivotal time for the business and the wider sector and I'm looking forward to working with the team to explore new avenues of opportunity both in the UK and overseas."

- Ends -

For further information, please contact:

Eagle Eye

Phill Blundell, Chief Executive Officer

Lucy Sharman-Munday, Chief Financial Officer Tel: 0844 824 3686

Investec

Dominic Emery/ David Anderson, Corporate Finance

Matt Lewis, Corporate Broking Tel: 0207 597 4000

Hudson Sandler

Nick Lyon/Alex Brennan Tel: 0207 796 4133

Information on Eagle Eye

www.eagleeye.com

Eagle Eye is a leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.

The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.

The UK promotions market is currently transitioning through substantial change as both retailers and consumers are moving away from paper and plastic to digital. In 2014 there were in excess of 730 million coupons redeemed in the UK1, and 16 billion digital coupons redeemed worldwide2.

The Eagle Eye AIR platform comprises four key products: Eagle Eye Promote - for the management of offers and promotions, Eagle Eye Gift - for gift cards and customer care, Eagle Eye Reward - for loyalty and reward schemes and Eagle Eye Engage - for digital messaging. These four products enable the Company's customers to deliver targeted promotions, gift vouchers and rewards to consumers in real time, in a simple and secure way, across multiple marketing communications channels including email, SMS messaging and loyalty apps. The promotions can be redeemed securely by the consumer through any enabled point of sale channel.

The Company's current customer base comprises leading names in UK grocery, retail and hospitality including Asda, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink.

Notes:

1. Source: Valassis 2014

2. Source: Statista 2014