Bango Regulatory News (BGO)

12 Sep 2006 07:04

Bango PLC12 September 2006 Bango plc ("Bango" or the "Company") Agreement with Yahoo! Bango signs mobile search marketing agreement with Yahoo! Los Angeles, CA., September 12, 2006 - Bango (AIM:BGO), the leading platformprovider for the mobile internet, today announced an agreement with Yahoo! Inc.("Yahoo!"), a leading global Internet brand, to deliver search marketingproducts and services to the mobile internet marketplace. By pairing its mobileinfrastructure platform and network of thousands of mobile sites with Yahoo!'sleading search marketing offerings, Bango is the first to provide acomprehensive solution for businesses seeking to reach mobile consumersworldwide. Under the terms of the agreement, Bango will offer Yahoo! search advertisingproducts and services to mobile content providers, through the integration ofBango's platform and Yahoo!'s mobile marketing service. This also creates aone-stop solution that allows businesses of all sizes to easily establish amobile presence and billing capability, then create mobile search advertisingcampaigns on Yahoo! to target users who are looking for products and servicesthrough their mobile devices. In addition, businesses can track the performanceof their Yahoo! mobile search ad campaigns through Bango's mobile analyticstools and leverage Bango's deep customer data to accurately measure thelong-term value of the customers they acquire through those campaigns. Users will benefit from a better experience in searching for and finding contenton their mobile devices. This agreement has potential business benefits for Bango. Bango enabled contentproviders can quickly and easily exploit new mobile advertising opportunitiesbeing presented by Yahoo! to grow their business with Bango. Bango and theproducts Bango offers will become more visible to a much wider range of contentproviders through Yahoo!'s sales and marketing activities. Yahoo!'s selection ofBango as a business partner to expand the mobile internet marketplace validatesBango's products, technologies and market position. These factors are expected to have a positive effect on sign-ups for the BangoService as well as individual transaction fees from content providers who usethe Bango Service to collect payment for mobile content and services. "Bringing together the power and simplicity of the internet with the reach andrevenue potential of mobile is driving the web business model into its nextphase of growth," said Ray Anderson, Bango CEO. "This relationship betweenYahoo! and Bango unlocks the value of the mobile internet so that every businesscan capitalise on that growth." "The rapid growth in internet usage from mobile devices has opened up many newopportunities for businesses to reach customers at their point of interest,"said Michael Bayle, senior director, Yahoo! Search Marketing. "We're verypleased to work with a leading provider like Bango to help businesses drivetraffic to their mobile sites and measure the effectiveness of their advertisinginvestment." The companies are launching and demonstrating these services at the CTIA tradeshow in Los Angeles today and intend to deploy them world-wide from October.Content providers can sign up for the Bango Service at www.bango.com. For further information, please contact: Bango plc Tel: 01223 472 777Ray Anderson, CEO / Peter Saxton, CFO ICIS Tel: +44 207 651 8688Tom Moriarty / Caroline Evans-Jones Panmure Gordon & Co Tel: +44 207 459 3600Aubrey Powell / Stuart Gledhill About Bango Bango has developed and deployed a unique open, global infrastructure platformthat enables content providers to market, sell and deliver their products andservices directly to mobile phone users on all mobile networks using the mobileInternet. This "direct-to-consumer" approach operates alongside the operator'smobile content portals. Leading mobile operators including Cingular Wireless,Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth oftheir "direct-to-consumer" business. The Bango platform has given mobile phone subscribers around the world greateraccess to third-party content. Users in more than 130 countries and over 250operators pay for mobile content using Bango. Bango, based in New York andCambridge (UK), is quoted on the London Stock Exchange (AIM: BGO). For furtherinformation, go to www.bango.com. (end) This information is provided by RNS The company news service from the London Stock Exchange