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Last checked at 
19 Jan 2011 07:00
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ASOS plc
Leading online fashion storeΒ
Trading Statement for the 3 months ended 31 December 2010
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Q3 | Q3 | ||
Β£'000s | 2010/11 | 2009/10 | Increase |
Retail sales | 100,039 | 62,984 | 59% |
- UK sales | 56,320 | 45,934 | 23% |
- Total International sales | 43,719 | 17,050 | 156% |
- US sales | 5,297 | 1,445 | 267% |
- EU sales | 24,460 | 12,114 | 102% |
- ROW sales | 13,962 | 3,491 | 300% |
Group revenues* | 104,126 | 67,203 | 55% |
*Includes retail sales, postage and packaging (P&P) income and 3rd party revenues
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Q3 Highlights
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Β·; Retail sales up 59% year on year (UK +23% / International +156%)
Β·; International sales mix 44%
Β·; Retail gross margin in line with guidance
Β·; Marketplace website launched November 2010
Β·; New warehouse 'fit out' on track for commissioning in Spring 2011
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Nick Robertson, CEO, commented:
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"I am pleased to report on another very strong quarter with retail sales growth accelerating to 59%, up from 50% in the first half. Our UK business grew 23% and our International business grew 156%, helped by the introduction of our US, French and German websites in October 2010 and a free global shipping offer in the run up to Christmas. International sales now represent 44% of the total up from 37% in the first half.
With International sales continuing to perform well, we remain confident about the outlook and expect our full year results to be in line with market expectations".
19 January 2011
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Analyst Conference call
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A conference call for investors and analysts will take place at 8.30am today. Dial in details for the call are as follows:
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Dial in 0800 694 0257 or +44(0)1452 555 566
Conference ID: 37758281
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For further information:
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ASOS plc | Tel: 020 7756 1017 |
Nick Robertson, Chief Executive | |
Nick Beighton, Finance Director | |
Website: www.asos.com | |
College Hill | Tel: 020 7457 2020 |
Matthew Smallwood / Justine Warren / Jamie RamsayΒ |
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JPMorgan CazenoveΒ | Tel: 020 7588 2828 |
Luke Bordewich / Gina Gibson | |
Numis Securities | Tel:Β 020 7260 1000 |
Alex Ham |
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Background note
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 40,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.
Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 11 million unique visitors a month and as at 31 December 2010 had 4.9 million registered users and 2.7 million active customers (defined as having shopped in the last 12 months).
www.asos.comΒ
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Appendix: Split of Retail Sales by Quarter for the Year Ended 2009/2010
Β£'000s | Q1 | YOY% | Q2 | YOY% | Q3 | YOY% | Q4 | YOY% | 2009/10 | YOY% |
UK sales | 29,311 | 34% | 36,045 | 33% | 45,934 | 11% | 36,281 | 19% | 147,571 | 22% |
International sales | 10,890 | 145% | 11,411 | 110% | 17,050 | 110% | 18,569 | 76% | 57,920 | 103% |
- US sales | 941 | 216% | 955 | 141% | 1,445 | 71% | 2,195 | 128% | 5,536 | 121% |
- EU sales | 8,317 | 125% | 8,118 | 96% | 12,114 | 96% | 12,087 | 45% | 40,636 | 82% |
- ROW sales | 1,632 | 205% | 2,338 | 189% | 3,491 | 257% | 4,287 | 203% | 11,748 | 215% |
Total retail sales | 40,201 | 53% | 47,456 | 45% | 62,984 | 28% | 54,850 | 34% | 205,491 | 38% |
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Appendix: Split of Retail Sales by Quarter for the Year to Date 2010/2011
Β£'000s | Q1 | YOY% | Q2 | YOY% | Q3 | YOY% | YTD 2010/11 | YOY% | ||
UK sales | 38,758 | 32% | 43,680 | 21% | 56,320 | 23% | 138,758 | 25% | ||
International sales | 22,954 | 111% | 26,017 | 128% | 43,719 | 156% | 92,690 | 136% | ||
- US sales | 2,812 | 199% | 3,752 | 293% | 5,297 | 267% | 11,861 | 255% | ||
- EU sales | 14,176 | 70% | 13,880 | 71% | 24,460 | 102% | 52,516 | 84% | ||
- ROW sales | 5,966 | 266% | 8,385 | 259% | 13,962 | 300% | 28,313 | 279% | ||
Total retail sales | 61,712 | 54% | 69,697 | 47% | 100,039 | 59% | 231,448 | 54% |
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